Credem Euromobiliare Private Banking

Launching a national campaign departing from traditional storytelling conventions

A loving family portrait featuring a man in a white shirt holding a baby, along with a woman in a black tank top. The man and woman gaze at each other affectionately while the baby rests comfortably in their arms, creating a warm and intimate scene.

Sector

Financial

Tools

Creative concept, print campaign, photo and video production with backstage, TV spot, domination, large billboards, moving vehicles, digital banners, setups

Description

 

Specialized in managing large assets, Credem Euromobiliare Private Banking is the newborn of the Credem Group, the strongest commercial banking group in Europe, which has chosen Emporio Adv to carry out an impressive national launch campaign signed by the creativity of Vincent Peters, one of the most well-known and appreciated photographers in the world.

Creative concept

 

From the union of two important entities emerges a new private banking. This is the message to be conveyed in Credem Euromobiliare Private Banking first major launch campaign, which places the iconic image of a family as a symbol of enterprise at the center, accompanied by the slogan ‘Value for your future comes from our roots’.

Print campaign

 

3 protagonists, 3 subjects, to tell the pivotal role of the new private banking in asset management.

Behind the lens, alongside our team, there is the internationally renowned photographer Vincent Peters, who was the protagonist in 2023 of several solo exhibitions throughout Italy. He is known internationally for his portraits of major celebrities.

Photo, video, and backstage production

 

From the concept ideation to the creation of one or more visuals and headlines together with the creative direction in producing materials that will translate into print, TV, and digital campaigns, and if possible, behind-the-scenes videos and shots. Like the one we created during the days of shooting with Vincent Peters.

A look through the lens that goes beyond the campaign, designed to remain in memory.

TV Spot

 

Among the media capable of intimately entering people daily lives, TV ranks first.

A few moments are enough, in the case of Credem Euromobiliare Private Banking, it’s 20″ and 15″ spots planned on Sky channels to reach the hearts, homes, and smartphones of Italians with the message ‘Value for your future comes from our roots’.

A television screen displays an image of a family: a woman, a man, and a baby, all dressed in white. The man is holding the baby, and the woman stands close, embracing them. The Sky logo is displayed in the top left corner of the TV screen.

Domination

 

An impressive launch campaign like the one of Credem Euromobiliare Private Banking became an opportunity to dominate the scene, using not only traditional media but also the exclusivity of domination. The choice could only go to Piazza Gae Aulenti in Milan, the new strategic hub of the city and a point of particular interest for the financial community, for a highly impactful digital out-of-home planning.

A large city billboard features a woman holding a smiling baby. They are both looking at the camera. The backdrop includes modern high-rise buildings and greenery. The advertisement seems to be promoting a product or service related to parenting or childcare.

Large billboards

 

So, it was born Credem Euromobiliare Private Banking: solid, special, specialized. The campaign was created to blend with the architecture of the Italian territory, carrying the memorable message everywhere.

Hence the choice to communicate through large billboards in the most famous squares of Italy, inside airports and train stations in Rome, Catania, Turin, passing through Piazza Duomo in Florence, Punta della Dogana in Venice, Piazza Plebiscito in Naples.

Moving vehicles

 

Like millions of workers every day, the protagonists of the Credem Euromobiliare Private Banking campaign also travels, hopping on means of the transport in the main cities to reach banks, offices, and smart stations.

Customized buses and trams crossed Italy in Milan, Treviso, Verona, Modena, and of course in Reggio Emilia, the hometown of the Credem Group.

A beige city bus with advertisements on the side is parked on a cobblestone street in front of an old building with archways and bicycles lined up against it. The background features tall arched windows and a warm sepia tone.
A beige tram with an advertisement for Euromobiliare Private Banking travels along city tracks. The ad features a family, and text highlighting tradition and future value. In the background, buildings and traffic lights are visible under a clear sky.

Digital banner

 

To communicate directly even to the target most absorbed by their devices, Credem Euromobiliare Private Banking also brings its message online, especially on static and animated digital banners, conveyed in the three subjects and present on numerous websites, starting from that of the new private bank.

A MacBook Pro laptop displaying a website with a family-oriented theme. The screen shows an image of a man and a woman holding a baby, with Italian text that reads,

Setups

 

Among the most well-known events in investment, digital future, and private markets, the Salone del Risparmio is certainly the most important in Italy. And Credem Euromobiliare Private Banking could not miss it.

For this important event, we created a tailored setup for the stand, with personalized walls to present the new campaign to its target market.

A modern exhibition booth featuring a large poster of a woman holding a baby, with Italian text. The booth has sleek, white furniture and potted plants. In the background, attendees walk through the exhibition hall.
A man holding a baby stands in front of a large poster at an exhibition booth. The poster features the text