ABS

A new website, a new image for the world of steel.

Four workers in orange protective clothing and helmets stand in an industrial setting, likely a factory or foundry. One worker has arms crossed, and they all appear to be looking at the camera. The environment is dimly lit, with machinery visible in the background.

Sector

Steel Mills

Tools

Creative concept, website, photo shooting, video shooting

Description

ABS – Acciaierie Bertoli SAFAU is a steel manufacturing of international importance. An industry with a great history, always linked to its territory and in need of creating a new corporate website, in line with ABS international dimension. An important project designed to enhance the company, offering users a new perspective on the world of steelworks.

Used technologies

Creative Concept

The study of the creative concept is the very first step and a fundamental tool, functional to the creation of a coherent and identifying website of the brand.

The search for different graphic and stylistic solutions led the client to choose a minimal and clean web design, combined with impactful photographic images and videos and an inclusive tone of voice.

A tall, cylindrical tower with a sign reading "ABS" on top. It features multiple hexagonal balconies adorned with lush greenery, forming a vertical garden. The structure has a modern, geometric design, and the sky is overcast.

Two industrial workers in protective gear walk side by side through a large, well-lit factory filled with heavy machinery and equipment. The atmosphere is expansive and industrial, with beams and structures highlighting the mechanical nature of the environment.

Website

A mobile-first, responsive, and geolocated platform, translated into 5 languages, to communicate to a global market.

An immersive user experience, made even more engaging by more than 800 photographic images and 10 videos, supplemented by 2 interactive experiences dedicated to two themes particularly dear to ABS: people and sustainability.

A laptop with a website open on the screen displaying the "Prodotti" page of a company. The page highlights a section about "Forgiato" with a descriptive paragraph. The website has a black and white theme with images and a menu on the right side.

Screenshot of a webpage in Italian with various sections about sustainability. Includes images of a worker in a factory, an industrial plant, and a person using a laptop. Headings mention sustainability, ethical codes, safety, waste production, and emission plans.

Photo shooting

The website is characterized by full-screen, slightly desaturated images, resulting from shots taken during a photo shoot carried our both inside and outside ABS. The color change highlights the steel processing and makes it uniform, thus making all pages consistent with each other.

A worker wearing a red helmet and a reflective jacket labeled "ABS" stands inside an industrial facility, facing machinery with glowing lights. The environment appears to be a manufacturing or processing plant. Yellow railings and safety equipment are visible.

A woman with curly dark hair is smiling at the camera. She is wearing a black blazer over a white blouse. The background is plain white.

A large industrial facility with multiple storage tanks lined up in the foreground. A tall smokestack with red and white stripes stands prominently in the center. Power lines and various factory structures are visible under a clear, blue sky.

Video shooting

The website is made even more emotional by videos and aerial shots taken with drones, which take the user into a real immersion in the ABS world. Among the videos, the two interactive experiences stand out for their style and functionality, created to offer an even more comprehensive view of the company mission.

Related case

See all

Homy

Building a people-first brand positioning in the construction industry

Imer Group Corporate

Support the customer in B2B communication of construction machinery

Eurotech

Designing a new visual identity in the IoT sector