Acqua Dolomia

Beverage

Strategic consulting, creative concept, website, social media, content production, reputation management, press office

Acqua Dolomia is a mineral water that springs from the Friulian Dolomites Natural Park—a UNESCO World Heritage site—where it originates and is bottled at the source, preserving its purity and natural characteristics.

In an increasingly competitive global market, where water is evolving from a simple consumer product into a gastronomic experience, brand positioning has become crucial. It is against this backdrop that the repositioning project for Acqua Dolomia took shape, featuring a concept inspired by the “granitic” beauty of the Dolomites and translated into a visual and emotional language that highlights the bond between humanity and the environment.

A key element is *enrosadira*—the distinctive pink hue the mountains take on at sunrise and sunset—which has been reinterpreted as a signature, recognizable feature across all touchpoints.

From the website and social media to content creation, reputation management, and press relations, the project builds a cohesive ecosystem capable of balancing emotional and informative content while engaging diverse target audiences.

Highly regarded by chefs, Acqua Dolomia also targets the sports world, identifying Federica Brignone as the perfect embodiment of the brand’s values. An athlete who epitomizes excellence, determination, and respect for nature, the “Blue Tiger” stars in the corporate campaign, helping to strengthen the brand’s national positioning.

Driven by the tagline “Forme di Vita” (Forms of Life), the repositioning project aims to boost brand awareness through outdoor advertising, public transport ads, and bus shelter displays in various Italian cities. Co-starring in the campaign are the *Vetro Emotion* (Glass) and *PET Premium* lines—designed for the Ho.Re.Ca. and mass retail channels, respectively—representing two complementary ways to experience the product and offering a tangible expression of the creative concept.

The result is a more solid, contemporary positioning that conveys the brand’s values ​​of purity, naturalness, and sustainability, while strengthening its market presence and relationship with the public.