Airest

Shaping a premium container for contemporary travelers

A sandwich on a long baguette roll with sliced ham, fresh mozzarella cheese, and green bell pepper slices, set against a black background.

Sector

Food & Beverage

Tools

Logo, payoff, corporate storytelling, company profile, corporate flyer, product flyer, below-the-line tools

Description

With over 200 points of sales in 10 countries, Airest strengths lie in the fusion of quality, food,
and elegance with the unmistakable Made in Italy flavor and style. A container of values supported by an equally premium communication project.

Strategic consultancy

The complete, transversal and synergistic project for all Ariest sub-brands took the form of a consultancy process which involved an accurate analysis of the points of sale, competitors and target needs, with the study of each format peculiarities.

Payoff

To accompany the new Airest logo, with the aim of giving value to the brand, it was chosen a simple and explanatory payoff featuring entirely Made in Italy quality and food & retail services.

Corporate Storytelling

A further step in the realization of a complete, institutional, and welcoming brand identity towards the sub-brands was the creation of a corporate storytelling, a manifesto for the company mission, values and objectives.

A grid featuring six logos. Top row: "Ristop" on green, "L'ORTO" on green with grass. Middle row: "deCanto Wine Bar" on red with wine glass, "CULTO CAFE CIOCCOLATO" on purple. Bottom row: "BriccoCafé" on gray, "Bottega dei Sapori" on green.

An indoor shopping mall features a large digital sign displaying advertisements for various food items from "Rustichelli Mangione," including bread, pizza, focaccia, coffee, croissants, and desserts. People and stores are seen in the background.

Corporate tools

A corporate flyer, in the simple and elegant Airest style, tell possible stakeholders and investors abroad about the Group strengths, with data and numbers of interest, points of sale and presence in Italy.

Two dark grey, folded brochures are displayed against a light grey background. The brochures feature the title "AIREST" at the top, with the tagline "Food & Beverage. Made in Italy" underneath. Below, "IL GRUPPO - THE GROUP" is written in white text.

A trifold brochure featuring a world map with red lines indicating connections, various lists of text, a bar graph showing sales growth, and pie charts detailing market shares and commercial margins. The design is clean with a mix of grey and red colors.

Single flyers format

Form the Italian menu to quick sandwiches, from coffee to wine. With six sub-brands, each created to meet the different needs of travelers, dedicate communication tools have been developed, capable of conveying the peculiarity of each brand.

A trifold brochure for "Ristop" with a green theme featuring various images. These include a building, a person in a suit, dining scenes, close-up views of dishes, and a chef preparing food. The text sections detail services, philosophy, and offerings of the restaurant.

Special projects

Among all the Airest brands, the Ristop brand gave rise to the launch project for two new products.

V.I.P. and MAGNO – thanks to their respective naming, logo, and storytelling, with related packaging, communication materials such as roll-ups and price tags and naturally characterizing and value-based advertising campaigns – have managed in a very short time to raise the perception of the parent brand, becoming new ‘icons’ for travelers’ lunches, dinners, and snacks.

An advertisement in an airport terminal features a sandwich with prosciutto, cheese, and basil, priced at €4.30. The text reads, "V.I.P. Very Italian Panino" and lists the sandwich's ingredients in Italian: "Prosciutto di Parma D.O.P, Bufala D.O.P., Basilico.

Two black packaging labels for "V.I.P. - Very Italian Panino." The front label highlights "Prosciutto di Parma D.O.P. + Bufala D.O.P. + Basilico." Both labels feature quality certification logos and a crown graphic at the top.

A sandwich wrapped partially in a black paper sleeve. The sandwich features a crusty baguette filled with slices of meat, cheese, and fresh greens. The black paper sleeve has decorative text and design elements on it. The background is white.

Two circular objects are displayed. The left object is a black badge with gold and white text promoting a "Very Italian Panino" and lists Prosciutto di Parma, Bufala, and Basilico for €4.60. The right object is the back of a pin with a silver fastening mechanism.

The image features the word "MAGNO" in large, white, serif font on a dark brown background. Below it, the words "Bontà Imperiale" are displayed in orange uppercase letters. The letter "O" in "MAGNO" has two small vertical dots inside, resembling eyes.

A hanging sign features an advertisement for a sandwich from "Magnó Bonta Imperiale." The image on the sign shows a sandwich with meat and tomatoes. The sandwich includes Porchetta di Ariccia IGP, Crescenza, and Pomodorini del Sole, priced at €4.40.

A menu card on a stand showcasing a sandwich with Italian text that reads "MAGNO" at the top. Below it, there's a sandwich with ingredients listed: "Porchetta di Ariccia IGP," "Crescenza," and "Pomodorini del Sole." The price is €4,70.

Two circular buttons are shown, one with a black front displaying the text "MAGNO, PORCHETTA DI ARICCIA IGP, CRESCENZA, POMODORINI DEL SOLE, €4.40" and the other showing the back clasp. The front button has a design with white and gold text on a black background.

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