AWM

Redefining the brand identity of a company producing systems for the prefabrication sector

A close-up of two metallic robotic hands gripping a thick rope. The hands feature intricate mechanical details, including joints, gears, and wires, highlighting an industrial design with a metallic finish, set against a plain white background.

Sector

Industry

Tools

Restyling of logo, brochure, magazine, press campaign, website, photo and video shooting, trade fairs

Description

Founded in 1987, AWM is a company that develops and produces high-tech machinery for the prefabrication industry.

For AWM, innovation and automation represent key values, which in the creation of a renewed brand image become inspiring principles for new communication tools.

Logo Restyling

The corporate image repositioning project started with the restyling of the logo.

A project that took inspiration from the lines and shapes of the original logo, revisited to become more legible and compact, capable of simulating versatility and solidity which are not only characteristics of reinforced concrete, but also of the functional and transparent relationship between the company and its clients.

Brochure

AWM’s strength is its systems: automated and innovative solutions, produced specifically for international customers.

The product brochures were created with the aim of enhancing the machinery and their fundamental characteristics, described through technical drawings, descriptions and representative covers differentiated by line, for better consultation.

An open book with technical images and diagrams of machinery on both pages. The left page features two photos of industrial equipment, labeled 1 and 2. The right page has another image of machinery labeled 3 and a detailed technical blueprint at the bottom.

Magazine

Communicating highly technological and innovative industrial products may not be easy, even if you are targeting a B2B target. Hence the idea of creating a monthly, branded magazine, in which to tell “more closely” about AWM’s experience in the sector, focusing attention on the company’s capacity for consultancy, assistance and dialogue.

A 360° project, born from the study of the newspaper and the editorial line, then developed with the production of contents and layout.

A magazine titled "Garage56" is displayed on a stand. The cover features an image of industrial machinery with a headline that reads, "New Multiple-Straightening and Bending Machine 'ST 616 6'." The date on the magazine is April 2016, issue #02.

An open magazine displaying various articles with images. The left page features an editorial note, an article with a photo of machinery, and another with welding machines. The right page shows three articles, each with photos related to industrial and construction projects.

Press campaign

With the aim of communicating AWM’s attitude to being a partner for its customers, a corporate communication campaign was created, conveyed in sector magazines and aimed at iron processing centres, producers of standard and special electro-welded mesh , manufacturers of electrically welded trusses for prefabrication, precasters, large building and road construction companies.

Two open magazines lie side by side. The left magazine displays a cover with skyscraper images and the title "RATEC" at the bottom. The right magazine shows an article with the heading "REINFORCING GIANTS" and an architectural image featuring steel framework.

Website

Consultancy during the study and design phase, technical assistance, delivery and installation of machinery. AWM’s tailor-made solutions have been reworked on digital, in a website with a strong corporate imprint, capable of communicating systems and machines from a more functional and attractive point of view for users.

AWM website Services page displaying icons and descriptions for various services including after-sales assistance, remote assistance, spare parts & by-express service, equipment relocation, service contracts, equipment installation, training & customer courses, in-house repairs, warranty service, hotline service, on-site upgrades, and diagnostic visits. There are images of staff working in different scenarios, such as office settings, warehouse, and factory environments. Contact information, an inquiry form, and a map of the company's location are shown at the bottom of the page.

Shooting Photos and Videos

With the aim of enriching the website with content and giving a strong identity to the stands, several shootings were carried out on the occasion of international fairs which led to the creation of an institutional video, designed to describe the company with a corporate TOV, as well as a series of technical product videos, representative of AWN’s driving force: its machinery.

Close-up view of an industrial machine, focusing on the metal gears and mechanical components. The image shows intricate parts, bolts, and screws, emphasizing the detailed engineering. The background is slightly blurred, with a hint of an industrial setting.

A coil of ribbed metal rebar in the foreground of an industrial workshop. A worker in dark clothing is walking in the background, with large machinery and equipment visible inside the spacious, well-lit facility.

A perspective view of an industrial metalworking facility, showcasing partially processed stacks of metal sheets on a conveyor system. The environment features multiple mechanical arms and beams, highlighting the advanced machinery involved in the production process.

Close-up of an industrial machine showing metal components and bolts. The focus is on the intersection of two metal parts, with slight wear and some oil residue visible. Surrounding elements include steel wires and various connecting mechanisms.

A close-up of an industrial machine with metal rollers and steel bars. The bars are organized in a layered stack on the conveyor belt. The machine's framework is blue, white, and black. Overhead lights illuminate the workspace, highlighting the bars' metallic sheen.

Trade Fairs

With an international approach, supported by a solid and well-known history in Italy and abroad, AWM has attended the most important international trade fairs in the building and construction sector, bringing its identity and its services to ad hoc designed stands, built around the internal needs of the company and prospect customers.