Banca 360 FVG

Create a multichannel campaign dedicated to the business target

Bold yellow and light blue Italian text reads “CAMBIARE PER CRESCERE” on a dark blue background. On the right, the Banca 360 FVG logo and "Credito Cooperativo" are displayed.

Sector

Finance

Tools

Concept, communication campaign, media plan support, content production, social media content, digital banners, information tools, branch tools

Description

Banca 360 is a banking institution, with particular specialization in business management. With dedicated branches and a team of professionals with many years of experience in subsidized finance, Banca 360 positions itself as a reliable and competent partner for companies, SMEs and startups.

For this reason, in an era of profound transformations, Banca 360 requested the design and implementation of a multichannel acquisition and visibility campaign, differentiating but consistent with the bank’s brand identity.

The press campaign, broadcast in the main newspapers, was joined by a video content production project, to decline the concept on social media, digital banners, information tools as well as materials for the branches.

Collaboration with the Client was decisive in planning a strategic media plan, capable of creating a sense of community between companies and the bank.

A blue billboard with yellow and white text that reads “Cambiare per crescere” and “Banca 360 FVG” on a clear sky background. The billboard is supported by a metallic pole.
A bus stop advertisement at night displays bold yellow and white Italian text on a blue background reading “CAMBIARE PER CRESCERE.” Reflections and empty benches are also visible.
Three blue posters with bold yellow and white text reading "CAMBIARE PER CRESCERE" are displayed in yellow frames on a building exterior with yellow beams. The posters advertise "Banca 360.
A crowd sits in a dark auditorium facing a large screen displaying a blue and yellow message in Italian: "CAMBIARE PER CRESCERE" and Banca 360 FVG branding, encouraging growth and partnership.
Three large windows display identical screens with bold yellow Italian text "CAMBIARE PER CRESCERE" on a blue background, inside a modern building with a minimalistic, glass-walled interior.
An outdoor ATM built into a stone wall displays a screen with Italian text. The ATM is branded "Banca 360 FVG" and is located near the entrance of a modern glass building.
A modern ATM with a blue screen displaying yellow Italian text “CAMBIARE PER CRESCERE.” The kiosk is sleek and metallic, with card slots, receipt printer, and keypad visible.
A newspaper open to an economics page on the left and a full-page Banca 360 advertisement on the right with large yellow text reading "Cambiare per crescere" on a blue background.
A newspaper ad with bold yellow and white text on a blue background reading “Cambiare per crescere.” Smaller Italian text and the “Banca 360” logo appear at the bottom, with contact details and a white border around the design.
A smartphone and tablet display a website with blue and yellow branding, floating above a bold blue background with large yellow and light blue letters partially visible.
An iMac on a white desk displays the website FRIULIOGGI.IT, featuring a blue and yellow banner with the Italian text "CAMBIARE PER CRESCERE" and an ad for Banca 360. A white mouse and keyboard are also visible.
A laptop displaying a blue screen with large yellow and light blue Italian text: "Cambiare per crescere." Smaller text and a Banca 360 logo appear on the right side of the screen. The scene is dimly lit.
A tablet and smartphone with stylus, both displaying bold yellow and white Italian text "CAMBIARE PER CRESCERE" on a blue background, are set on a blue geometric surface against a dark blue backdrop.
A smartphone on a perforated dark surface displays an ad with bold yellow text on a blue background reading "CAMBIARE PER CRESCERE" and some smaller text, promoting Banca 360°.

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