banca aletti

The digital event as a tool for sharing opportunities

Three individuals are seated on high stools on a stage during a panel discussion. A woman on the left is speaking, while a man in the center and another woman on the right are listening. The background displays the text: "Banca Aletti - La Via Italiana Della Crescita - Banco BPM.

Sector

Financial

Tools

Digital marketing supports, landing page, content production and setups, streaming platform, technical service, organizational secretariat, testimonial management

Description

Always committed to offering tools that look to the future, Banca Aletti becomes the signature of a prestigious digital event format, a seasonal event that hosts some of the most illustrious personalities of the economic, cultural, national, and international sports scene, and becomes a tool of new business.

Digital marketing supports

Save the Date, Invitation, Post-Event Communication are all essential tools for the success of an event. Created on the brand image of the Banking Institute, these three supports are functional to remember and enhance the event, before and after the event itself.

Three smartphones displaying different screens of an event invitation titled "La Via Italiana Della Crescita." The screens show details such as date, time, partners, a list of speakers, a program schedule, and a panel of speakers during a virtual session.

Landing Page

Created for users, guests, and interested people, the landing page dedicated to Banca Aletti event is necessary to present in a clear and direct way all the information, the program of the day with speakers and the FAQs. It also contributes to creating the right hype, with a dedicated countdown.

Image of a computer screen displaying a webpage for an event titled

Content production and setups

In events, setups play an important role. In the case of Banca Aletti, these are tools that exploit the brand image to present and ‘frame’ guests, speakers, and moderators, while also aiming to enhance partners, guests, and the brand of the event creator.

A modern indoor display area with a large screen showing a bar chart and text under the title "BANCA ALETTI." To the left, another screen reads "PARTNERS ROBECO." A date on the right side reads "21 SETTEMBRE '21." The environment is professional and sleek.

Large conference backdrop featuring the text "LA VIA ITALIANA DELLA CRESCITA - ECONOMIA REALE E SOSTENIBILITÀ" and the date "21 SETTEMBRE '21," presented by Banca Aletti and Banco BPM. Partner logos of PIMCO and Robeco are also displayed.

A stage setup for a conference, featuring three large blue panels. The central panel displays text in Italian and the names "Banca Aletti" and "Robeco," along with a speaker's name "Marcello Matranga." The left and right panels show partner logos and the date "21 Settembre '21.

Streaming platform

Born in a strongly phygital period, Banca Aletti appointments were created to interact with many users. With the aim of meeting everyone’s needs, a dedicated streaming platform has been designed and implemented for invited people, allowing them to easily attend the event, by using their smartphone, computer, or TV.

An iMac displaying a virtual webinar screen titled "LA VIA ITALIANA DELLA CRESCITA: ECONOMIA REALE E SOSTENIBILITÀ." The message "IN ATTESA DEL COLLEGAMENTO" is shown along with a close-up of a microphone. Logos of Banca Aletti, Banco BPM, PIMCO, and Robeco are visible.

Technical service

In addition to the numerous guests and invitees, Banca Aletti digital events are followed live by a team of people with specializations in different fields, from organizational to technical-technological, who remain ‘behind the scenes’ to support the client and event participants.

Three people are sitting on stage chairs, participating in a discussion at a corporate event. A large screen behind them displays logos for Banca Aletti, Banco BPM, and partners PIMCO and Robeco, along with the event title, "La Via Italiana Della Crescita: Economia Reale e Sostenibilità.

A man and a woman stand on a stage with two empty high chairs and a large screen displaying a third man in the background. The setting suggests a formal presentation or conference. The screen behind them reads "Banca Aletti" and the date "21 Settembre '21.”.

A tablet screen displays an event titled "La Via Italiana della Crescita: Economia Reale e Sostenibilità" hosted by Banca Aletti and Banco BPM with a YouTube play button in the center. The event date is September 21, 2021, with partners Pimco and Robeco.

Organizational secretariat

The organizational secretariat is the body that manages guests and invitees to an event – in the case of Banca Aletti over 200 participants – remaining available for information and requests before, during, and after the appointment.

Testimonial management

Banca Aletti events are also very popular also because of the participation of exceptional speakers, personalities known nationally and internationally, who are independently managed by the organizational secretariat.

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