Banca IFIS

Coordinating the development of an innovative and constantly growing banking brand

The image shows a stylized blue butterfly with partially visible brown-edged wings. The butterfly wings flank a central, intricate, abstract design composed of brown and beige lines, resembling a twisting, woven structure. The background is plain white.

Sector

Financial

Tools

Logo restyling, brand manual and coordinated image, communication concept: website, adv web campaigns; adv campaigns for BU, Max account, IFIS magazine, website concept, innovation craft society, nice2meetu, npl meeting, pmi tour

Description

To become known, expand its market, do branding, and increase the importance of institutional communication: these are the objectives of Banca IFIS, together with improving the relationship with collaborators and clients.

Brand manual and coordinated image

One of the most important tools for a bank with ten different Business Units is the Brand Manual, through which it is possible to coordinate its image, facilitating the day-to-day operations of branches and agent networks while consolidating corporate identity.

Communication concept

The idea for the new concept of Banca Ifis came from the mixing of two forms: a square – a symbol of solidity, and a line – an icon of flexibility par excellence.

This is the common thread that led to the creation of a precise communicative style, conveyed through various communication tools.

An instructional graphic titled "FORME" showing a red square labeled "QUADRATO" for stability and balance, and a red curved line labeled "LINEA" for connections and data. Below are three black-and-white images depicting athletic scenes representing sports, values, and emotions.

A grid of icons, each with Italian text labels: "CURATORE" (hands and a first aid symbol), "RISPARMIATORE" (hand putting coin in jar), "CORRENTISTA" (group with graph), "DEBITORE" (magnifying glass over person), "IMPRENDITORE" (handshake), and more. Icons are outlined in black and red. Pantone 485 and Pantone Black color swatches are at the bottom right.

A magazine ad shows a black-and-white image of a person diving from a cliff into water, framed by a red box. The text reads "Banca IFIS" and "Il valore delle soluzioni concrete" with additional Italian text below. The background is red with a starry outer space pattern on the spine.

A magazine ad for Banca IFIS features a person sitting on a mountaintop, looking out at a mountainous landscape. The text reads, "La forza dei sogni. Il coraggio di realizzarli," which translates to "The strength of dreams. The courage to make them come true.

A magazine is open to an advertisement for Banca IFIS against a bright red background. The ad showcases a climber hanging upside down from a rock face with a view of a serene lake and mountains. Text in Italian highlights the bank's financial balance of €121 million.

Website

Inspired by the communicative style of the concept, Banca Ifis new website is a tool that, by favoring the colors of red and white and combining solid and concrete forms with the fluidity of refined and modular elements, can interface with multiple audiences of interest.

A professional website for Banca IFIS features sections including home, investments, and services. The homepage displays a person gazing over a mountain landscape with highlighted texts

ADV website campaigns

Institutional communication campaigns have taken a further step towards the relevant target, always inspired by the creative concept, capable of conveying solidity, proximity, and concreteness.

A computer monitor displays a webpage with the header "BANCA IFIS." The page features a grayscale image of a person rock climbing, overlaid with red text highlighting financial results: "Utile 162 milioni," "3° Trimestre 2022," and "L'EQUILIBRIO DELLA REDDITIVITÀ.

ADV campaigns for bu

Each business unit, like each product of Banca Ifis, required the creation of an ad hoc campaign. The project was divided into single and multi-subject advertising and conveyed in major national newspapers.

An advertisement in Italian featuring a stylized image of Albert Einstein. The text promotes TiANTICIPO, a financing service by BANCA IFIS IMPRESA, designed to advance credit to businesses working with public administration. The bottom has contact details and website.

An advertisement poster features a stylized portrait of Charlie Chaplin with blue and yellow accents. Text promotes TiANTICIPO, a service by Banca IFIS Impresa, emphasizing quick credit for Public Administration workers. Contact details and social media icons are included.

Promotional poster for Banca IFIS presenting their service "TiAnticipo." The poster features an illustration of Leonardo da Vinci and highlights the benefits of financing for businesses dealing with public administration. Contact details and social media icons are included at the bottom.

An advertisement features a striking image with two blue butterfly wings framing a brown seed in the center. Text in Italian below the image reads "IL VALORE DELLA TRASFORMAZIONE" along with a description of IFIS NPL's services. Social media icons are at the bottom.

This is an Italian advertisement featuring a black and white photo of a sumo wrestler. The text says "MOLTO PIÙ CHE FORTI. SOLIDI," implying strength and stability. Additional text explains the banking services offered by Gruppo Banca IFIS. Logos and social media icons are at the bottom.

Launch of a new current account

For the creation of a new account, Banca Ifis requested support for the creation of the logo, an ad hoc event known as Street Network and a contest that put several artists ‘in competition’, ensuring that one of them would sign the new card. A special project, able to connect the banking world with the artistic one.

A folded poster features an abstract geometric design of a running figure made of angular shapes in shades of blue, pink, and purple. The top left text reads “STREETNETWORK” and the bottom right text reads “topyouthcities.” Social media icons are at the bottom right.

A brochure titled "STREETNETWORK" features panels with information about IL GRUPPO BANCA IFIS, IL CONCORSO, LA GIURIA, and contomax. Text descriptions and various photos of people are spread across the two pages, with a modern, colorful design using blue and pink accents.

Two silicone wristbands are shown on a white background. One wristband is pink and the other is blue. Both bands have the text "www.streetnetwork.it" printed in lowercase letters. The wristbands are overlapping slightly in the center.

A MacBook Pro screen shows a website with a Street Network header. The site includes a central image of dancers wearing colorful outfits, and sidebar links in Italian for more information, video, photos, and a section for contest winners.

An iMac desktop displays a colorful webpage for "contomax," featuring vibrant, abstract designs. The screen shows options like Home, Account, and Regulations on the left, with a main section titled "Giusta." A mouse is placed next to the iMac, all set against a white background.

A purple iMac with a white keyboard and mouse displays a webpage featuring colorful, abstract artwork. The header reads "STREETNETWORK," and the main section shows a grid of various art pieces labeled "LE OPERE IN FINALE." The setup sits against a white background.

A desktop computer screen shows a colorful webpage for "contomax" with a bright, artistic background, navigation menu on the left, and text content in the center. A mouse is next to the computer, and the overall background is white.

A vibrant advertisement featuring graffiti-style text that says "Street Network Next Stop" with images of three spray paint cans. The background has a colorful, triangular pattern. Italian text announces new graphics available from November 1st.

A neon-style illustration features three quirky characters with a dark background and colorful splatters. The first character is a walking sandwich, the middle is a smiling character with a hat and cape, and the third is a hairy figure with a bowler hat and sneakers.

An abstract image features a translucent blue globe adorned with a stylized baby bottle, partially obscured by a large, bold pink "X" superimposed over it. The overall effect is modern and symbolic.

An illustrated promotional graphic for "Cartoonmax" showing a chaotic, humorous scene. The text is written in stylized blue and pink fonts, with cartoon characters around it depicting various quirky activities. The phrases "nasce" and "cresce" and "insieme ate" are at the bottom.

IFIS Magazine

Now in its fourth edition, Banca IFIS Magazine is a fresh and innovative tool to show the various initiatives of the credit institution. Banca IFIS has various activities, such as evolution in human resources, networking, new products, and initiatives in the area.

A magazine cover titled "IF Magazine" features stylized, abstract faces drawn with white lines on a dark blue background. The title and text are in Italian, highlighting topics related to responsibility, financial education, and web ecosystem of Banca IFIS.

A publication titled "If Magazine" displays a bold green cover with the text "Crafting Disruptive Intelligence" and various design elements such as glasses, clock, and mannequin. Inside, there are articles with images and formatted text, showing a mix of editorial content.

A collection of colorful book covers arranged diagonally. The covers feature diverse designs, including illustrations of faces, abstract shapes, and text in various fonts. The titles are in Italian and English, discussing themes of intelligence, growth, and trust.

Innovation Craft Society

Innovation and Craft Society is one of Banca IFIS initiatives aimed at the digital growth of companies. A quality container where entrepreneurs, researchers, and experts can discuss the issues dominating the assets of the Italian entrepreneurial world.

The project defined the Association image, with the creation of the logo and website, and the coordination of workshop and event communications.

A set of three devices displays a website. An iPhone on the left shows the homepage; a MacBook in the center shows a collage of images, including a bicycle and fabric; an iPad on the right shows a detailed article. The website is for "Innovation by Society.

Brochure and flyer for the Innovation and Craft Society featuring a grayscale image of an intricately designed object. The brochure includes details about the society, its activities, and a list of associated businesses in gold text on a dark background.

Nice2MeetU

During a merger, it is important to communicate within the company. That it is why, for the 2017 merger with Interbanca, we realized Nice2MeetU.

This project was meant to assist and support smooth integration within the Banking Institute, and it was developed from the study of the creative concept, thus to create the ‘welcome kit’ and the coordinated materials.

A brown cardboard box with a red handle on top. The front has a red panel with white text reading "BANCA IFIS," "NICE 2 MEET U," and "BACK2WORK HAIRSPRAY." The box appears to be designed for carrying, suggested by the handle.

A cardboard display box featuring branded items from Banca IFIS, including a mug and a card holder, both labeled "NICE 2 MEET U." The packaging includes designated spots for each item, with text on the left side of the box.

Two white mugs are displayed against a light gray background, each featuring the text "NICE 2 MEET U" in black and red. The lower part of the mugs displays the text "BANCA IFIS" in black and red. The mugs are tilted towards each other, with handles facing outwards.

NPL meeting

The leading conference in Italy in the financial sector, in impaired loans segment, is an invitation-only event that attracts funds, banks, servicers, and advisors every year, with ever-increasing numbers. In 2018 they reached 800 participants from all over the world. Emporio ADV has covered many consecutive editions.

A modern building with a white facade hosts the "NPL Meeting" event, with banners reading "NPL Next Performing Level" and the event dates, 27-28 Sept 2018. Several people in business attire are walking and conversing outside on a sunny day.

A conference entrance with a large sign reading "NDL Meeting: Next Performing Level" and "Welcome." Attendees are seen mingling inside. A security guard stands to the right near the glass doors, and a blue carpet leads inside. The hashtag #ndlmeeting is visible.

Three smartphones with identical screens display an email from the NPL (Next Performing Level). The email details event information about workshops, registration, and a conference happening on 27 and 28 September 2018. The background is blue.

PMI Tour

A tour to present SMEs within the Italian economic landscape, with dedicated interviews, photographs, videos, and social media campaigns. Banca Ifis did it with PMI Tour, which chose some clients as testimonials for an itinerant event throughout Italy.