BBOOM

Design and plan a new brand of thermal water bottles

Sector

Lifestyle

Tools

Concept, naming, payoff, logo, prototyping and execution, production, brand identity, brand strategy, e-commerce

Description

BBOOM is a new brand of water bottles with explosive and eye-catching graphics that target the younger audience.

A marketing, communication and design project and an everyday object, which deliberately takes the shape of old glass milk bottles, to convey a message of awareness and respect on major issues such as sustainability and the environment, with a touch of glamour.

A woman in a white sweater and denim shorts playfully covers her eyes against a red background. She is laughing, with her mouth open, and is surrounded by white drawn hearts. A pair of sunglasses hangs from her shorts pocket.

Concept

A water bottle dedicated to the new generations, with an unusual “vintage” shape and graphics that draw on new media and timeless trends, such as cartoons, fashion, technology, superheroes.

In this mix of inspirations, BBOOM finds its place in the world: it is a real personal and daily communication tool to match with a backpack or sweatshirt, characterized by a mix of accessories, including colored gaskets designed to customize the closure between the cap and the bottle and a keychain gadget to share with friends.

A white bottle outline surrounded by a dense arrangement of green leaves. The words "GREEN" and "INSIDE" are written in bold white letters at the top and bottom of the image.

A city street at night with colorful light trails from cars creating a dynamic, luminous effect. The buildings on either side are illuminated, enhancing the vibrant urban atmosphere.

A vibrant, blurred nighttime cityscape with brightly lit billboards and neon signs. The scene is bustling with light trails from moving vehicles and soft, colorful glows from the surrounding displays.

A woman poses confidently in front of a yellow brick wall. She's wearing sunglasses, a black beanie, a white tank top, denim shorts, and a red plaid shirt tied around her waist.

Naming

For BBOOM, the choice of the name comes from the desire to combine the concept of a steel water bottle with that of a vintage bottle in a short and international-sounding word, with a pleasantly explosive “twist”.

In this way, the brand positions itself in the water bottle and lifestyle sector with an impactful and almost “comic-like” name, capable of winking at the public.

Payoff

To give even more strength and character to the naming, highlighting the vital spirit of BBOOM, the choice to combine it with an equally sparkling payoff.

“Fill Explosive” is the summary in two words of what BBOOM is: an everyday object to fill with your favorite drink… and with a pinch of verve.

Collage of diverse people each with colorful, patterned bottles overlayed. Central text reads "FILL EXPLOSIVE." The individuals express various emotions and fashion styles, emphasizing vibrant and dynamic energy.

Logo

The logo plays on the naming BBOOM, with the five letters of the brand that are repositioned to compose an anthropocentric figure that recalls the Japanese samurai or the robots of the most famous manga.

In this way, not only is the logo a visual and graphic symbol, but it becomes an icon within the icon that tells of a world of trend and avant-garde, in which past and future, tradition and innovation enhance each other.

Prototyping and Execution

Designed to be appreciated in the lifestyle sector, the shape of BBOOM immediately brings to mind the world of food and beverage, creating a space-time gap between product sectors, as well as between generations.

Intentionally inspired by the curves of ancient glass milk bottles, BBOOM is also a cult object to accessorize and customize, with different gadgets and materials that help to make it always versatile.

Design concepts for a plastic bottle, including technical sketches, dimensions, and 3D rendered views. Variations in bottle cap colors and materials are displayed, along with a focus on the bottle's contours and proportions.

Production

In addition to the steel bottle body, dressed in eye-catching and colorful graphics, the production included the development of red plastic caps, along with unusual accessories and gadgets, which can be combined and matched at school, in sports and in outdoor life.

Brand Identity

BBOOM’s brand identity is a promise to the target: an invitation to make challenging and original choices, using the water bottle as a communication tool.

The trendy colors, the colorful and captivating graphics of the water bottles, are packaged inside carefully designed packaging that reflects the red color of the cap.

A tri-fold brochure for "BAOOM." It features product images of colorful tubes, a woman holding a tube, various design elements, and details like unique colors and a fill indicator. The brochure includes the website "www.baoom.com.

A red and white themed stainless steel bottle and box. The design features a roaring monster with helicopters against a striped background. The box highlights product details, instructions, and an image of the bottle with the text "Fill Explosive!.

A bottle and box set with a black bottle featuring barbed wire and "Danger" signage. The box is red with text and symbols, labeled "Fill Explosive!" Both items have branding and website details visible.

A colorful bottle featuring a vibrant comic-style design with a superhero theme. The artwork includes a blonde superhero with a mask and cape, set against a dynamic background of red, blue, and yellow pop art graphics.

Brand Strategy

BBOOM presented itself internationally with a launch strategy managed and planned on the site, online shop, various marketplaces and social media.

Bloggers and mini-influencers also collaborated on the project, for a global launch followed by a diversification strategy, designed to make the brand evolve and adapt to market needs.

Smartphones displayed in a diagonal grid on a white surface, each showing unique artistic designs and colorful images on their screens. The themes include fashion, sports, and abstract art, with vibrant visuals and text elements.

Three smartphones displaying vibrant social media feeds with images and text. The screens show various posts, including a person with text "REMOVE BEFORE FLYING," a grid of images, and a hand holding pink sneakers. Background is bright yellow.

A person with a cap tilts their head down in a dimly lit pink room. Next to them is a vibrant bottle with a tag reading "REMOVE BEFORE DRINKING." Bold text says "DANGER AND PLEASURE.

A modern bottle with a bold, pink skull pattern stands against a backdrop of a classical-style statue and a blurred skull figure. The bottle cap and design contrast with the grayscale of the statue.

A person with bold eye makeup and bright red nails blows a pink bubblegum bubble. They have short blond hair and wear a blue top. A blue bottle with a red cap is in the foreground, against a solid blue background.

A red stainless steel bottle with a sleek design stands on a circular platform. The background consists of red, illuminated geometric panels and horizontal lights above, emphasizing a futuristic and modern aesthetic.

A surreal image of a person in a suit sitting on a chair with a large mouth instead of a head. They hold a decorative bottle and a cane, set against a vibrant wavy background in teal and pink.

Person with platinum blonde hair and sunglasses poses with hands in hair, wearing a denim jacket. A metallic bottle with a red cap is in the foreground.

E-commerce

Explosive and eye-catching graphics, a trendy and colorful water bottle, a young and constantly evolving target: BBOOM is style, personality and independence.

Its values are well represented on the e-commerce site, a dedicated space where you can choose your favorite water bottle to buy it directly online.