Biennale Arte di Venezia

Developing an effective ticket advertising project.

A white building with four columns at the entrance, labeled

Sector

Culture

Tools

Digital advertising, google ads, facebook ads

Description

 

Among the most well-known and prestigious cultural institutions in the world, the Venice Art Biennale allowed itself to be guided in a strategic digital advertising project, which made it possible to promote the online sale of tickets for various festivals and the International Art Exhibition. Art.

Digital Advertising

 

Functional to intercept the target, an international planning of digital campaigns was structured, which made it possible to push the online sale of tickets, stimulating both conscious demand and latent demand, also including retargeting ads.

Four smartphones with colorful screens featuring promotional content for

Google Ads Campaigns

 

To stimulate informed demand from users interested in the Biennale’s proposals, the searches were launched through geotargeted Google Ads campaigns. Furthermore, through the selection of specific keywords, the identified target was led to a digital space dedicated to the purchase of tickets.

An image of a smartphone displaying an Instagram post from

Facebook Ads

 

To intercept latent demand, geotargeted Facebook Ads campaigns were activated, which reached an audience potentially interested in purchasing Biennale tickets online.

A smartphone displays an Instagram post advertising the Biennale Architettura 2021 event in Venice. The poster features vibrant abstract artwork and text detailing the event dates (May 22 - November 21, 2021) and locations (Giardini and Arsenale).