BlueBox

Improving brand awareness and lead generation for a refrigeration equipment manufacturing company.

Logo for "Blue Box" featuring blue text on a backdrop of a clear sky with scattered white clouds. The phrase "Air with Care" is written below the logo. The design incorporates an abstract blue box symbol between the words "Blue" and "Box".

Sectory

Industry

Tools

Restyling of logo, brochure and catalogue, commercial BTL, trade fairs, website, headquarters design

Description

 

BlueBox was born as a company operating in the refrigeration and air conditioning machinery sector.

Being in a phase of great development and innovation, Blue Box had the need to renew its brand identity and redefine its communication strategy, with the aim of improving its awareness on the market and providing the sales network with the right acquisition tools.

Logo restyling

 

In the rebranding project, the first step involved the restyling of the Blue Box logo, carried out with the aim of increasing brand awareness and positioning the company on the market with a more solid, institutional and contemporary image.

A graphic shows three stacks of documents in a sequential arrangement. Arrows connect each stack from left to right, illustrating a flow or progression. The stacks are depicted in a simple, minimalist style with lines and shading to suggest depth.
A vertical series of the "BLUE BOX" logo is shown on the left, with each instance becoming clearer towards the bottom. On the right, two variations: "BLUE BOX GROUP" and "BLUE BOX AIR WITH CARE," both with a blue and white cube above the text.

Brochure and catalog

 

The creation of the new BlueBox brochures and catalog required an in-depth study of every aspect of the company, with the reworking of the contents starting from the graphic guidelines, to give greater emphasis to the brand philosophy, the offer of products and services and to communicate directly to the target.

Commercial BTL

 

Among the various BTL tools created, the technical data sheet collector was designed to reorganize and catalog the material and support sales activities.

A blue rectangular box labeled "BLUE BOX" with white text and a cube graphic is shown on a white background. The box is positioned at an angle, partially open with a gray flap.

Trade fairs

 

Trade fairs are a showcase that must be taken care of down to the smallest details and that allows you to retain existing customers and attract new ones.

The customization of the BlueBox stand has helped to strengthen the brand identity of the brand, supported by the distribution of paper information material, catalogs, business cards and even branded gadgets.

A trade show booth with the branding "BLUE BOX". The booth features a modern design with blue lighting and signage. The front has a reception counter with a logo, and the interior is visible through transparent blue curtains. The floor is covered in a blue carpet.
A trade show booth for Blue Box featuring a large illuminated sign with the company logo. Behind the counter, there are several brochures on display and branded merchandise on the walls. Five people are standing at the back of the booth near a blue wall with the Blue Box logo.

Website

 

Creating a website is essential, as is setting up the right communication strategy and positioning the brand in terms of SEO optimization.

A corporate website was created for BlueBox with the aim of presenting the company’s mission and vision and the products offered for a target of B2B customers.

Headquarters design

 

The customization of the external facade of the headquarters is a project that aims to attract the attention of the observer passing through the company area, also taking advantage of the first visual impact that visitors have when they cross the threshold, becoming a large-format “business card”.

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