Bonitto

Building the identity of an international aesthetic medicine brand

Close-up of a person's face with a serene expression, resting a hand on their cheek. They're gazing directly forward. The image has a greenish tint, and the word "BONITTO" appears centered overlaid on the face, accompanied by the phrase "A STORY OF LIFESCIENCE.

Sector

Medical-Scientific

Tools

Strategic consulting, concept, brand identity, logo, tagline, packaging and labeling, content production, product catalog, website, social media

Description

Bonitto is an international brand in the aesthetic medicine sector, specializing in the development of hyaluronic acid-based fillers, professional cosmetics, and advanced skincare solutions.

In a highly competitive market, the brand’s development begins with defining a clear positioning that transcends the traditional codes of aesthetic medicine, embracing a more contemporary, international language.

At its core lies a distinctive, impactful personality where science and lifestyle converge, establishing the brand as a benchmark not only for industry professionals but also for a broader audience.

The brand identity is shaped by a fashion-inspired visual language, striking a balance between scientific rigor and elegance.

The logo features editorial-style lettering reminiscent of major fashion magazines, while typographic contrast helps define a cohesive visual system that embodies the fusion of scientific precision and aesthetic refinement.

The logo, color palette, and graphic elements are applied across packaging, product catalogs, digital content, and campaigns, creating a consistent ecosystem across all touchpoints.

The result is an international brand that establishes itself within the aesthetic medicine landscape, leaving a distinctive mark on the market and shaping public perception.

A branding mockup featuring a smartphone, business cards, letterhead, envelope, pen, and a tablet displaying a website with a woman's face and teal design elements, all laid out on a white surface.
Stacks of teal business cards with "BONITTO" and "A STORY OF LIFE SCIENCE" prominently displayed. The cards are arranged to form a visually appealing grid pattern.
Three versions of the word "BONITTO®" in different font styles: the top is outlined with gridlines, the middle is bold black, and the bottom is teal. Each version features a registered trademark symbol.
A teal-colored book with embossed text reading "GET INSPIRED OF OUR IDEA OF BEAUTY" lies on a light gray surface, slightly tilted. The spine features the word "BONVITO" in white.
A flat lay of several open and closed teal and white beauty product catalogs featuring product descriptions, packaging images, and close-up shots of faces.
An iMac displays a website with a teal background, circular patterns on the left, and a menu on the right listing cosmetic product categories under the heading "OUR PRODUCTS" for a brand called Bonito.
A computer screen displaying a webpage with a teal and white color scheme. The design features stacked boxes labeled with numbers, alongside a navigation menu and a "News & Events" section on the right. An Apple iMac with a silver frame is shown.
An iPhone displaying teal-colored squares with images of skincare products and quotes. Surrounding it are similar squares with texts like "Our new website is live!" and "Improved by science, inspired by lifestyle." The theme is skincare promotion.

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