carrservice

A total rebranding project in a technical segment

A row of four orange and black forklifts is parked outside a large, modern building with a sign reading "Car Service" on the facade. The sky is clear, and the area is well-paved. The building has large windows and red and white accents.

Sector

Logistics

Tools

Logo and payoff restyling, brand identity, magazine, space customization, shooting, website, digital marketing

Description

A logistics and goods handling partner, Carrservice is among the leading companies in forklift production. It required a strong and coordinated brand image to ensure and confirm recognition within its reference market.

Logo and payoff restyling

Historically reliable products, combined with a wide range of services and the ability to provide comprehensive consultancy. The restyling of Carrservice’s logo and payoff has elevated the brand, making it distinctive and unique in the market.

Brand Identity

The logo colors, historic for the company, as well as the direct and simple TOV, become a precise communication tool which, through the brand identity, speaks to the ‘high-quality’ of a highly structured Group, grounded in experience and always looking towards innovation.

A corporate stationery set is laid out on a gray surface. The set includes a red and white envelope, letterhead, a folded letter, business cards, red and white pencils, and black binder clips. Each item features consistent branding with logos and contact information.

Graphic design of a white commercial van with red and grey accents. The van displays "Car Service" branding and logos of various associated companies on the side panels. The design is shown from front, back, and side views on a white background.

A grid of twelve icons each representing a different service. Icon labels include: Boardroom, Marketing, Services Commercial, Conference, San Juanino, Snack Bar, Bar, Meals, Toilets for Males, Toilets for Females, Stockroom, and Foodcourt.

Magazine

Experience and innovation are the pillars that have led Carrservice to establish itself as a reference point for products and services in the logistics and warehouse management sector. These topics of interest are deepened in the Group magazine, accessible and browsable for customers and stakeholders.

A two-page magazine spread with the left page showing a large building and green lawn under a blue sky with clouds. The right page lists contents under the title "INDICE," with red-highlighted numbers and text.

A two-page magazine spread. The left page shows text and images of an office hallway with wall decor. The right page features a photo of six people in a modern conference room, with one person standing and presenting while others sit and listen.

A magazine spread featuring an article in Italian about improving flexibility in complex collaborations, with a case study on Wärtsilä Italia. The left page shows a close-up of a factory worker in protective gear using a spray gun. The right page includes text and an image of industrial equipment.

Space customization

Dressing the company fleet and internal spaces, creating and positioning customized signage, and a large project to customize the external spaces, including the creation of external signs. This is how Carrservice communicates directly from its headquarters.

Architectural drawing of a car service building. The front view shows a wide, rectangular structure with vertical red stripes framing large windows and a red central door. Side views display a simple, boxy design with fewer windows, red accents, and a small figure for scale.

A modern Toyota service facility with a gray exterior and red-striped accents. The building has large windows, and a line of five forklifts is parked outside. A white car is in the lot with marked parking spaces nearby. Trees and other buildings are in the background.

Four orange and black Toyota forklifts are parked in front of a modern gray building with red accents. The building has a sign that reads "arrservice". The sky above is blue with scattered clouds.

A man wearing a grey and orange uniform stands holding a red toolbox next to a branded van with "Carrservice" and "Kalmar Toyota" logos. Two similar branded vans are parked nearby in front of a large warehouse building with red trim.

A forklift operator unloads cargo from a semi-truck trailer into another trailer at a commercial loading dock. Shelving units and equipment are visible in the background under a partly cloudy sky.

Two people working in a modern, white office with large glass walls. One person is seated at a desk with multiple computer screens, while another is visible in the background. Office supplies and decorations are neatly arranged.

A modern office hallway with glass walls and white interiors. Several red directional signs hang from the ceiling. Inside the offices, people can be seen working at their desks. "01" is prominently displayed on one of the glass walls. The space is well-lit and minimalistic.

A large, single-story commercial building under construction. It has a wide, glass-fronted facade with a red entrance door in the center. The top of the building has metal frameworks. The surrounding area is unpaved with dirt and gravel.

A modern building with a sign reading "Carservice Toyota Material Handling La Qualità Elevata." There is a white car parked by the entrance and neatly trimmed green grass in the foreground. The sky is partly cloudy with patches of blue visible.

Shooting

Shooting is fundamental for the creation of numerous comprehensive digital and paper communication tools.

A content production project that is carried out with the people working in the company, who become the faces of the company itself.

A worker in a gray uniform and red safety glasses pours liquid from a plastic container into one of several large black batteries in an industrial setting. The wall behind him features various electrical equipment, including chargers and safety tags.

Two mechanics wearing gray uniforms and caps examine a large metal part indoors. One holds a tablet, while the other looks closely at the part, discussing its details. The workshop is equipped with tools, shelves, and machinery. Safety equipment is visible in the background.

Two men in an office setting interact with a large touchscreen displaying a map. The man on the right points at the screen, while the man on the left holds a document and listens through a headset. Both appear focused and engaged in discussion.

A technician wearing safety glasses and gloves uses a multimeter to test the electrical connections of a large industrial battery. He is focused on the task, surrounded by various tools inside a well-lit workshop.

A showroom displaying various types of industrial forklifts and pallet movers with a polished, modern interior. The room features large windows allowing natural light, a tiled wall with branding, and several pieces of equipment, all in a clean and organized layout.

Website

Digital strategy and SEO optimization are two main elements in the website. For Carrservice, two platforms were designed and programmed: one corporate and one for the Group academy.

A silver laptop is displaying an image of a group of people in neon yellow safety vests standing next to a small vehicle or cart. The scene appears to be part of a website, likely related to safety or construction. The laptop is set against a plain white background.

A website homepage for Car Service, featuring red and black branding. The top section showcases forklifts with "Vendita," "Noleggio," and "Service." Below, there's text about their 30-year history, logos for Toyota, KALMAR, JLG, and an image of people in the "Academy" training section.

Digital Marketing

Digital marketing is among the functional digital projects aimed at strengthening the company’s digital presence. Newsletters, periodically sent to predefined users, serve to communicate services, promotions, benefits, sector information and news directly to the target audience.