Aquileia Capital Services

Design an opening party for a redeveloped historic building.

Minimalistic architectural drawing of a modern cafe storefront. People are depicted walking in front and inside the cafe. The interior shows tables and chairs, a figure reading, and shelves with bottles and clothing, emphasizing a blend of dining and shopping.

Sector

Real estate

Tools

Naming and coordinated image, save the date, setups, opening party, supervision and coordination

Description

Casa Cavour is an urban redevelopment project that has restored the liveliness of the city center to a historic building that has been forgotten for too long.

Located in a prestigious area of the city, the renovated Casa Cavour reopened its doors to the public with a presentation and inauguration event of the new spaces, including live music, works of art and glam atmospheres.

Naming and corporate image

With the aim of creating an opening party with attention to every detail, representative of both the value identity of Casa Cavour and a selected target of possible buyers and investors, a naming and a coordinated image were created, giving space to the concept of “inspections” in a chic way.

Save the date

The description of the opening evening, with methods of visiting the rooms of the building and the forms of entertainment designed for the event, made it possible to preview the spaces of Casa Cavour, personally inviting possible buyers, interested investors and architecture enthusiasts and design.

An iPhone with an event invitation displayed on the screen. The invitation is for "Casa Cavour Open House Party" on Thursday, June 27th. The invitation includes details about the event and showcases a wooden background design element.

Installations

Totems, backdrops and window stickers, positioned in the different rooms of Casa Cavour, contributed to making the event a moment of discovery.

To best present the spaces of the building, the various rooms were set up with original works of art, presented by a famous artist during the evening.

A blurred person walks past three black signboards displaying apartment information with floor plans for units 4/a, 4, and 16. The signboards are minimalist with white and gold text. The background is plain white.

A blurred person in a trench coat walks by two vertical black display boards with gold line art and photos. The boards feature "Casa Cavour" at the top and showcase architectural designs and images of a sophisticated building interior and exterior.

Two tall black informational panels stand side by side. The left panel shows architectural outlines and the text “Casa Cavour.” The right panel has details about rooms and layouts. A blurred man in a suit walks past on the right side, emphasizing motion.

Black and white illustration of a storefront with large windows showcasing various products. The signs read "Casa Canova." Inside, there are shelves with bottles, racks of clothing, and a silhouette of a person sitting. A person is walking past the store.

A construction site with unfinished walls and exposed pipes. In the foreground, a black display stands with floor plans and text in Italian about "Casa Covour." The background shows an entrance to another area with walls covered in branded black and silk banners.

Street view of the exterior of Casa Cavour, a shop with large windows displaying minimalist line drawings of clothing items and accessories. The entrance features two large windows and a central glass door framed by light gray stone.

Opening party

An event, but also and above all an “invitation only inspection” in a chic way.

The opening party attracted hundreds of people to the city centre, allowing each guest to visit the spaces of the building, in an elegant and refined atmosphere, animated by live music, works of art and a delicious aperitif.