Casa Vidussi

Catering

Positioning strategy, logo, corporate image, digital platform, social media, signage system

Casa Vidussi is part of the Vidussi Winery project, a premium winery in the Collio Friulano area.

A contemporary osteria where wine, landscape, and local hospitality meet. It’s a place designed to welcome both local and international guests, attentive to the quality of authentic experiences unique to each other.

The desire to showcase the beauty and value of a region led to the project, with an identity system designed to be coherent and functional, and to accompany guests on their journey from the vineyards to the table, from the outside to the inside of the estate.

Starting with the positioning strategy and analyzing competitors among similar and inspirational businesses, the Casa Vidussi logo was born: a distinctive graphic design deliberately based on the layout of the hills, with the interior colors used to create a further visual connection between the shapes of the landscape outside and the atmosphere of the restaurant inside.

The coordinated image was conveyed on business cards, letterhead, menus, digital platform, and social media.
Completing the project is a system of external and internal signage, designed to simplify and guide guests through their wine experience, strengthening the brand’s identity and helping to showcase the local area.