Cavò

Designing a storage solution, evolving it into interior design

A modern kitchen with a large window overlooking a city skyline. The kitchen has white cabinets, a built-in oven, black pendant lights, and a wooden dining table with two gray chairs. Wine bottles are stored in a unique wall unit decorated with children's drawings.

Sector

Design

Tools

Naming, logo, design, prototyping and execution, production, international patent, newsletter, instructions and brochures, content production, website, social media

Description

Cavò stems from the idea of giving a second life to traditional wooden wine bottle crates, used solely for safely transporting wine. In this project we transformed them into modular modules to be combined with others, thus creating a space for storing and displaying wine.

Naming

A recycled and recyclable project that plays on fullness and emptiness, between cellar and vault, but above all whose name revolves around the concept of ‘cavò’ – which means hole – where bottles of different shapes and sizes can be contained and displayed, creating new visual patterns.

Logo

Just like the project, the logo features characteristics of modularity, alternating between empty and solid spaces, giving rise to a new form.

Design

Between functional recycling and more refined and innovative design. With flexible elements that interlock and connect, Cavò is a design thinking project that integrates the world of wine with that of furnishings and sustainability.

A line drawing of a partially assembled wooden box with various components. The box has removable dividers, slots, and side panels. A lid with a latch is shown partially open, revealing internal compartments. Some components are shown separately alongside the box.

A wooden puzzle box with several interlocking pieces is shown in mid-assembly. The pieces are made of wood and cardboard, featuring various cutouts and shapes. One of the box's panels is lifted to reveal the intricate interior design.

A black and white line drawing depicting a section of a wood joinery process, featuring a dovetail saw cutting through wood held in a vise, with a partially completed dovetail joint visible.

Prototyping and execution

A fundamental step preceding the launch of a new product like Cavò is the creation of realistic prototypes, used to conduct functionality tests, followed by the execution phase with the defined project ready to be presented to the public.

Close-up of stacked wooden boxes with dovetail joints. Each box features circular cutouts and the word "CAVO" engraved near the bottom corner. The light wood grain and precision of the joints are prominent in the image.

A close-up of an abstract wooden sculpture featuring curved, wavy cuts and different wood tones. The piece has smooth, organic shapes and a combination of light and dark wood, creating an intricate, modern design. Small hinges are visible, suggesting functionality.

A brown cardboard storage organizer with multiple compartments and slots, designed to hold various items securely. The compartments are different sizes and shapes, and the organizer is shown empty, standing upright against a white background.

Close-up view of an unfinished cardboard or wooden architectural model featuring multiple levels and arched windows resembling a castle or fortress structure. The model is placed inside a wooden frame.

A close-up of a cardboard structure with multiple shelves and a wavy vertical partition featuring oval-shaped cutouts. The brown corrugated material showcases the texture and sturdiness of the design.

A variety of light wood boxes of different sizes and shapes are arranged in a grid-like pattern. Some boxes have distinct curved patterns carved into their lids. The arrangement is set against a plain white background.

Production

The production of Cavò, with all its components from the wood of the crates to the modular solutions, became the final step of the design phase and, at the same time, the first true step towards the market.

A wooden display box with three wine bottles inside. Each bottle has a distinct cap color: green, white, and red from left to right. The bottles are arranged horizontally, and the box has three circular cutouts to securely hold the bottles.

A rectangular wooden box with an open circular end, revealing a black cylindrical object inside. A round wooden lid is placed on the right side of the box. The box appears to be a container or holder for the cylindrical item.

A wooden wine rack with a unique hourglass-shaped cutout design holds two wine bottles horizontally. The rack is made of light-colored wood and is positioned on a reflective surface, showcasing its sleek and minimalist style.

A wooden box containing three wine bottles lies open with a bottle separator placed next to it. The box features dividers keeping each bottle in place. The wine bottles are dark with no visible labels. The box and separator are made from light-colored wood.

Wooden wine rack holding six bottles of wine. The bottles are placed horizontally in a rectangular wooden structure with circular cutouts for each bottle. The rack has a distinctive wavy side panel and a flat lid, creating a stylish and functional design.

Three wooden wine boxes are stacked on top of each other. The top and middle boxes each hold one bottle, while the bottom box holds three bottles. A wooden cover with three bottle-shaped cutouts rests in front of the stack. Each bottle's neck is visible.

Two wooden storage boxes with sliding lids, featuring red circular pull tabs. The boxes are rectangular with smooth, light wood surfaces and finger jointed corners. The larger box is placed slightly in front of the smaller one.

A modular shelving unit with a central column displaying various compartments for wine bottles, storage drawers, and open shelves. Surrounding the unit are individual sections detached to show the versatility and components of the shelving system.

Honorable mention Compasso d’Oro – ADI

Alongside innovative functionalities and the new identity of the classic wine crates, the Cavò project went beyond the concept of storage to manifest in interior design. An idea that the international jury of the XXIII Compasso D’Oro – ADI, the oldest and most authoritative global design award, valued by awarding an Honorable Mention.

An award certificate with the text "MENZIONE D'ONORE COMPASSO D'ORO ADI" next to a grey booklet featuring a stylized golden "A" on the cover.

Open book showing a design catalog featuring a modern interior with a wall-mounted wine rack and a minimalist bar area. A small image inset at the top displays a close-up of another design item. Caption reads, "Catalogo ufficiale Premio Compasso d'oro ADI, XXIII Edizione 2014.

Modern living room with a white modular shelving unit containing books and decorative items. A blue ladder leans against the unit. There's a window with a city view, a white couch, and a blue ottoman. An award with the text "Menzione D'Onore Compasso D'Oro ADI" is displayed.

International patent

To protect and guarantee the innovation, uniqueness, and design of Cavò, the invention patent request has been filed at an international level. Additionally, the authenticity of Cavò is ensured by the presence of the logo on each module.

Sketch of a rectangular wooden box with three circular cutouts on one side. A circular stamp overlays the top right corner with the words "PATENT PENDING" and "modular units.

Dedicated newsletters were created to communicate Cavò to the international public, telling all the peculiarities of this unique product in the world.

Instructions and brochures

One box, two functions, different solutions. Cavò is a creative and modular interior design project, a genuine furnishing accessory to be redesigned according to one’s needs, following the instructions or just one’s instinct.

A two-page brochure showcases architectural designs and construction projects. Each page features numbered sections with images of modern interiors, creative shelving units, and building plans. The design is minimalist with clean lines and a focus on innovation.

Assembly instructions for the "Cavodoc" model are displayed on a wooden surface. The instructions include detailed diagrams, item lists, and step-by-step procedures. Smaller inserts show additional, close-up assembly views, and textual explanations are provided throughout.

Content Production

All photographic, video, and render materials that contributed to the correct presentation of the project, both in terms of awards and towards end users, are part of Cavò.

Modern kitchen and dining area with minimalist design. Features white cabinets, built-in ovens, and a wooden dining table with two black pendant lights. Colorful children's drawings cover a storage unit beside a sofa. A checkered rug and Eames chair are also visible.

A modern kitchen with a large window showing a cityscape. A wooden wine rack filled with bottles lines the wall beneath the window. A vase with red tulips sits on top of the rack. White cabinets and appliances are to the right, and sunlight streams in.

A modern wine bar with a high ceiling and exposed beams, featuring a wall displaying numerous wine bottles. The bar counter is white with bar stools, and tall shelves hold more bottles. A window on the right lets in natural light, and sleek black pendant lights hang from the ceiling.

A modern wine cellar features a tall green ladder leaning against a wall filled with wine bottles held in a patterned arrangement. A large window with a cityscape and waterfront view allows natural light to illuminate the sleek interior with wooden beams above.

An outdoor seating area with red cushions and Japanese lanterns at dusk. A wooden building features large windows and soft interior lighting. A low table holds wine bottles and glasses. The atmosphere is calm and inviting, with a blend of modern and traditional aesthetics.

A beautifully lit outdoor area with wooden flooring and a modern, minimalist design. Wine bottles are neatly stored in a white wall rack on the left. Cushioned seating and a low table with wine glasses and a candle are in the foreground, under warm lantern lights.

A modern, minimalist room with a large skylight ceiling, featuring an abstract wine display structure. The structure contains various wine bottles in staggered compartments. A person is in the background, walking up a ramp beside a wall displaying large text.

A cozy wine cellar with wooden ceiling beams, a rustic wooden table and chairs, and wine barrels lined up against a stone wall. Stacks of wine bottles are neatly arranged on steps, under an industrial-style staircase on the right. Warm lighting hangs from the ceiling.

A person arranging modular wooden storage units with various geometric patterns and colors stacked against a dark brick wall. The room features minimalist decor, including a gray couch, two tall white vases, and a light wooden storage box.

Two people are enjoying wine in a modern, minimalist living room with a dark accent wall. One is sitting on a couch, and the other is kneeling on the floor arranging wine bottles on a modular wine rack. White vases and comfortable seating complete the decor.

Website

Functional for Cavò presentation on the market was the creation of an online platform that is accessible and intuitive, dedicated to a broad and green-oriented target of entrepreneurs, wine industry enthusiasts, and design lovers.

Social media

Consistent with the website, with a coherent and catchy language, Cavò also landed on social media. Through an editorial plan designed to enhance the project in its entirety and engage the target audience.

A tablet displaying a Pinterest page for "Cavò - Il tuo angolo doc" with various images of wine storage solutions. The page features modern and stylish wine racks in different designs and setups, showcasing creative ways to store and display wine bottles and accessories.

Split-screen image featuring a smartphone on the left displaying a modern wine storage space with red and wooden accents. On the right, three images show modular wine racks: one in a bright room, one stacked with bottles, and one in an industrial setting.

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Designing a storage solution, evolving it into interior design

Sector

Tools

Description

Naming

Logo

Design

Prototyping and execution

Production

Honorable mention Compasso d’Oro – ADI

International patent

Newsletter

Instructions and brochures

Content Production

Website

Social media

Related case

Fantoni

Calligaris

Frag

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