Cda

Being a benefit corporation and being a company. A story called CDA

A collection of coffee cup rings and coffee stains on a white surface, each labeled with names and times: "Mario/A.W. Rossi 11:45," "CEO 15:00," "Gian 15:30," "Antonio 16:50," and "Gabriele 17:30." A cup of coffee is placed on the bottom right.

Sector

Vending

Tools

Logo restyling, corporate communication plan, advertising, press campaigns, sustainability report, editorial project

Description

Taking care of people during their break times is the business goal of CDA, which serves companies, societies, and public and private enterprises with its vending machines.

A regional leader in its sector, CDA plus is its constant commitment to make a truly positive impact on the territory, starting with its employees.

Among its projects, many advertising campaigns and tailored communication plans, but also restyling of the logo in line with the company mission.

Brand Image

40 years of activity, a genuine interest in sustainability, people, and the territory. A story that is also told through communication tools.

With the logo restyling as a kick-off, the brand image was developed equally with the creation of a specific payoff, the customization of employee uniforms, company fleets, CDA headquarters, and of course, the creation of the new company profile.

Communication strategy

The driving expression of Corporate Social Responsibility is the core of CDA communication strategy. It is through the creation of a concept that CDA strengthens its positioning, while also emphasizing its commitment to the territory to both old and new clients.

Advertising

In the numerous press campaigns created for CDA, hot and cold drinks, snacks, and sweets but above all coffee are protagonists, each time in a different way.

Projects designed to tell the company through its vending machines with various products, enhancing its services, and communicating the company Corporate Social Responsibility.

A framed poster hangs on a light gray wall in a modern building corridor. The poster shows a single coffee bean on a black background with the Italian text "Una collaborazione preziosa" at the top. Several logos and small text are displayed at the bottom.

Sustainability Report

The Sustainability Report is a tool that, year after year, accounts for the company social responsibility, strengthening its image.

Dedicated to stakeholders, this non-financial document is of particular interest to employees and collaborators, but also to clients, suppliers, and the entire community.

An open book displays its front cover and two internal pages. The cover reads "Cda Bilancio Sociale 2011." The internal pages show text, with one page partially turned to reveal a photo of a room with shelves and a counter. The background is a light grey.

Editorial project

CDA is a company deeply connected to its region. This unbreakable bond can also be noticed in the company editorial project.

‘La Čhicare’, which in the Friulian language indicates the coffee cup, is also the name of the magazine desired by CDA, which offers concrete, inspired, and naturally sustainable ideas to all entrepreneurs in the territory.