Cherry Bank

Caring for the image of an international economic and financial forum

Logo of Cherry Bank on a dark teal background. The design features the outline of a stylized cherry with wings on the left, followed by the words "cherry bank" in lowercase letters, with "cherry" in a larger font above "bank".

Sector

Financial

Tools

Event logo, corporate identity, digital marketing materials, landing page, organizational secretariat

Description

 

Padua becomes the new interactive stage of Italy, thanks to Cherry Bank and its partnership with The European House – Ambrosetti.

Two annual and international events of great caliber, with top-level speakers from the political, academic, institutional, and entrepreneurial world, a streaming connection, numerous guests, and a dedicated digital marketing support.

Event Logo

 

To enhance the image of an already important forum, while also supporting the central theme of internationality, a logo was created that dialogues with the distinctive elements of Cherry Bank, its partner and more generally the financial world, to be used across all online and offline platforms.

A logo features two interlocking shapes: a red and dark red "X" on the upper half, and a blue and dark blue "X" on the lower half, with the shapes slightly overlapping in the center, creating a visually dynamic design.
Promotional graphic for an event titled "HUB: Lo Scenario dell’Economia e della Finanza" organized by Cherry Bank and The European House Ambrosetti. The event takes place at Palazzo della Salute, Padova, from March 31 to April 1, 2023.

Corporate identity

 

Consistent with the image of Cherry Bank and The European House – Ambrosetti, the corporate identity project is simple yet representative of a high-level event, coordinated across numerous BTL, online, and offline communication channels.

A tablet and smartphone display the 34th edition of Cherry Bank's event HUB. The screens show the event details, including date (31 March - 1 April 2023), location (KUBE, Padua), and a registration button. Both devices are set on a light grey surface.

Digital marketing materials

 

Cherry Bank is a strong, innovative, open-minded entity characterized by a distinctive language compared to the financial world. The success of the event, marked by a strong digital presence, was also supported by complete and direct digital marketing support.

Flyer for the 34th edition of HUB The Financial Scenario, hosted by Cherry Bank and The European House - Ambrosetti. It will take place in Villa D’Este, Cernobbio, and KUBE, Padova, from March 31 to April 1, 2023. RSVP details and contact information are provided.
Event promotional banner for the 34th edition of the HUB conference, titled

Landing Page

 

For the two days of the forum, to increase hype around the talks and stimulate curiosity about the speakers and discussion topics, a dedicated landing page was created.

An event flyer for a conference detailing the agenda from March 31 to April 1, 2023, with speaker profiles and topics. The layout includes session titles, speaker photos, and descriptions. Contact information is provided at the bottom.

Organizational secretariat

 

The Cherry Bank event is the most prestigious one ever organized by The European House – Ambrosetti, after the Villa d’Este Forum. Everything concerning the management of the numerous guests, including invitations, acknowledgments, and registrations, is the work of the behind-the-scenes efforts of the organizational secretariat.

Promotional image for the 34th edition of a financial and economic event hosted by HUB Cherry Bank and The European House Ambrosetti, taking place on March 31 and April 1, 2023. The image features logos, a large "X" graphic, and the message "Grazie per aver partecipato.

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