Colmello di Grotta

Building the communication project for a long-standing winery

A scenic vineyard at sunset, with rows of grapevines stretching into the distance. A wooden post in the foreground bears a small sign that reads "Ribolla Gialla." The sky is filled with soft, colorful clouds, and the sunlight casts a warm glow over the lush green leaves.

Sector

Wine

Tools

Logo restyling, website, social media, meta-advertising, content production, labeling

Description

With many years of history and over twenty-one hectares of vineyards, Colmello di Grotta winery is a spread-out company deeply rooted in the region, which produces excellent wines such as whites, reds, sparkling, and reserves. The communication language is deliberately noble, elevated, enriched by the deep bond of the brand and its founders with land, nature, seasons, and agricultural life.

Logo Restyling

Colmello di Grotta logo pays a tribute to its noble origins, rooted in centuries-old farming traditions of cultivating the land, caring for the vineyards, and crafting grapes into some of the finest local products.

Image of a series of folded brochures for "Cosmillo" displayed in a semi-open, open, and fully extended view against a white background. The brochures feature a green and white color scheme with images of grapes and vineyard scenes, along with text descriptions.

Used technologies

Website

Colmello di Grotta website, simple and user-friendly, is designed to communicate with the brand broad and international target audience: people passionate about the authentic flavors of Friuli Venezia Giulia and its noble and esteemed wines.

Website homepage for Colmello winery. Hands holding grapes at the top. Below are sections about the winery's history, a featured wine bottle, and news/events. The bottom shows an image of the winery building and contact information in the footer.

Social Media

With a rich editorial plan that highlights products, craftsmanship as well as people and nature, Colmello di Grotta tells its story on social media with multilingual, poetic, simple yet emotionally rich communication.

A smartphone displaying an Instagram post with wine bottles is centered on a background of various wine-themed images. The images feature a vineyard at sunset, a close-up of wine bottles, and a glass of white wine with a vineyard in the background.

Meta Advertising

To strengthen its digital presence, Colmello di Grotta utilizes sponsored campaigns on Instagram and Facebook, targeting end consumers across Italy.

Additional campaigns are dedicated to special events like Golosiaria and Vinitaly, as well as awards.

Content Production

With two social media profiles that consistently document the passing of time and the changing seasons, Colmello di Grotta engages in intensive content production, capturing real-time life among the vineyards and cellars.

A scenic vineyard stretches into the distance under a partly cloudy sky, accompanied by a large sign on a building that reads "azienda agricola Colmello di Grotta." The vineyard is surrounded by lush green trees and hills in the backdrop.

Close-up of a cluster of green grapes hanging from a vine, surrounded by green leaves. The image captures the grapes in natural sunlight, highlighting their fresh and juicy appearance. The background is softly blurred, emphasizing the grapes in the foreground.

A vineyard stretches across a gently sloping hillside under a partly cloudy sky. Rows of grapevines are neatly aligned, framed by lush green foliage and trees. Sunlight streams through the clouds, casting a warm glow over the landscape.

A rustic stone house with a red-tiled roof, surrounded by trees and greenery. A narrow dirt path leads past the house, and light from the setting sun illuminates the scene, casting shadows and creating a tranquil, picturesque atmosphere.

A scenic view of a vineyard with rows of grapevines stretching into the distance under a bright, partly cloudy sky. The lush green vines and clear blue sky create a peaceful, picturesque scene.

Sunlit vineyard with rows of green grapevines stretching into the distance, under a bright blue sky with scattered clouds. The sun shines brightly above, casting shadows on the ground. A wooden post is visible on the left, supporting the vines.

A vineyard at sunset with grapevine leaves in the foreground wrapped around a weathered wooden post. The setting sun casts a warm, golden light, illuminating the sky and a distant hill, creating a serene and picturesque scene.

Sunlight filters through the trees at a vineyard during sunset. Rows of grapevines stretch into the distance, bordered by green grass. The scene is tranquil, illuminated with a warm golden glow. Tree trunks and leaves are visible in the foreground.

A tranquil scene of a dirt path lined with lush, green trees. An ornate metal bench sits under one of the trees, casting long shadows while sunlight filters through the leaves. In the background, there is a plowed field.

An old, rustic brewery room with large fermentation tanks. The tanks have cylindrical covers with airlocks on top. The room has wooden beams and railings with an overall vintage and industrial atmosphere. Dim lighting adds to the aged, historical feel of the scene.

Vineyard at dusk with silhouetted grapevines in the foreground, a lush green hillside in the middle ground, and a half-moon glowing in a gradually darkening blue sky.

Labelling

The label is a focal point of a bottle since it offers a visual and tactile representation of what the wine will convey.

From reds and whites to reserves, sparkling wines, and grappas, Colmello di Grotta labels are characterized by a valuable style, including unique collaborations with an Italian artist to represent specific wine lines.

Abstract painting of several conical shapes in various shades of red and orange with some textures. Below the artwork, the label reads "COLDIGROTTA PINOT GRIGIO" on a dark green background.

A glass wine bottle with a dark green label at the base of the neck that reads "COLDIGROTTA SAUVIGNON." The main label features colorful abstract art. The bottle cap is green, and the wine inside appears to be white. The bottle is set against a white background.

A bottle of Coldigrotta wine with an orange foil capsule. The label features an abstract design with various colored shapes and lines, predominantly in blue, red, and orange hues. The name "Coldigrotta" and "Ribolla Gialla" are printed at the bottom.

A bottle of Coldigrotta Merlot wine with a red foil cap. The label features an abstract landscape painting in green and yellow hues, with the name "COLDIGROTTA" prominently displayed at the bottom in white text. The bottle stands against a plain white background.

A group of six Coldigrotta wine bottles is displayed on a light background. The bottle in the front, labeled Ribolla Gialla, has a colorful label depicting abstract art. Other bottles in the group have various labels and different colored necks.

Three bottles of Coldigrotta wine are displayed on a neutral background. The bottles feature vibrant, artistic labels. The left bottle has a red cap, the middle bottle has an orange cap, and the right bottle has a yellow cap.

A square image featuring a decorative coat of arms design in light grey. The word "COLDIGROTTA" is prominently displayed in the center in large grey font. Below it, "RONDON" is written in red, bold letters, with "2016" in smaller grey font underneath.

A bottle of Colmello di Grotta Collio Pinot Grigio wine with a light gray foil capsule and a white label featuring intricate detailing and text. The bottle is standing upright on a white background.

A bottle of Colmello di Grotta Merlot red wine with a red cap. The label features an intricate design with the wine name in elegant font. It stands on a reflective surface, creating a subtle reflection below the bottle.

A bottle of Colmello di Grotta Friulano white wine is displayed against a white background. The wine bottle has a greenish hue and features a detailed label with the winery name and emblem at the center. The wine's name, Friulano, is written at the bottom.

A bottle of sparkling wine labeled "Colmello Blanc de Blancs" with a green foil covering the top and a dark green label on the front. The bottle is shown against a white background, creating a clean and elegant presentation.

A clear glass bottle of Colmello di Grotta Grappa stands next to its white box packaging. Both the bottle and the box feature a blue emblem and text. The bottle has a wooden cap, and the liquid inside is transparent.

A white label with a blue coat of arms at the top, followed by the text "Colmello di Grotta" in blue. Below it, there's smaller text that reads "Grappa Chardonnay" at the bottom.

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