Confindustria

Constructing the symbolic image of a national event.

Sector

Services

Tools

Communication concept, advertising, launch video, setups, BTL tools, digital tools, supervision, and coordination

Description

The historic Rapallo conference began on July 4, 1970, and it remains one of the two major national events organized by Confindustria Giovani Imprenditori.

Here, every year, institutions, politicians, large companies, startups, and representatives of society discuss economic, labor, and social issues, sharing their views on current and cutting-edge topics.

The 53rd edition proved to be particularly crucial, a meeting that preceded the European elections, introduced by an inspiring and inspired creative concept.

Communication Concept

The importance of voting as a tool to defend fundamental freedoms: is the theme that inspired the communication concept for the 53rd Rapallo Conference.

The TOV is engaging both visually and textually, featuring a female figure in blue and yellow, symbolizing a new Europe free from cages, borders, and limitations, where her starry hair transforms into flying birds

The title “Diritti al Voto”, ambiguous yet poignant, underscores the significance of voting as a right for freedom not only in Europe but for all nations.

Poster for the 53rd National Conference of Young Entrepreneurs in Rapallo, Italy. It features a woman's face partially disintegrating into yellow birds against a blue background. Text reads "Diritti al Voto: Volti d'Europa, Sguardo sul Mondo," and event details.

Advertising

A tone of voice akin to a recruitment campaign, designed to inspire not only Confindustria’s target audience but the entire population.

With the colors representative of Europe and the title “Diritti al Voto”, the institutional campaign serves as a visual and conceptual link between institutional powers and citizens, elections and scrutiny, present and future. It is disseminated across specialized media outlets such as Il Sole 24 Ore, as well as on portals and websites.

A magazine titled "QI" is shown both closed and open. The cover features an illustration of a person's head with yellow butterflies flying out, with the headline "Diritti Al Voto." The open pages display a table of contents with a list of articles and contributors.

Launch video

Inspired by the communication concept and presented during the conference, the launch video served as an animated and engaging summary of the themes discussed at the 53rd Rapallo Conference. It highlighted major challenges, new opportunities, and the steadfast defense of freedoms.

Setups

To enhance the institutional significance of the conference, during the two-day event, the prestigious Excelsior Palace Hotel in Rapallo was transformed into a distinctive and representative environment aligned with the concept. This was achieved through complete setup of the spaces with roll-ups, banners, static and dynamic totems, as well as more detailed and personalized communication materials like flyers, invitations, badges, and backdrops.

A panel discussion titled "Intelligenza e dati: opportunità per il sistema d'impresa" at the "Diritti al Voto" event. Two men are seated on stage, and one person is standing, moderating. A backdrop displays speakers' names, organizations, and logos.

A standing banner displays an illustration of a head filled with flying yellow birds against a blue background. Text at the top reads, "Diritti Al Voto" with various logos and sponsor information below. The bottom has social media handles and hashtags.

A man in a dark suit speaks into a microphone on a stage while another man, also in a dark suit, listens. Behind them is a large screen displaying various company logos. The event banner reads "Diritti al Voto". Flags are seen on the left side of the stage.

Digital tools

The communication concept was conveyed both inside and outside the conference through various digital tools. This included rotating sponsor videos, personalized panels for speakers, slides, backdrops, and social media pages.

An iPhone displaying a LinkedIn post about an event titled "Diritti al Voto." Next to the phone, there are three headshots of male speakers listed for the event, including name and role, set against a blue event background featuring yellow birds.

Supervision and coordination

The Present Management team handled live support for the conference, organizing and overseeing resources both during the event days and in the months leading up to it.

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