Comune di Udine

Leisure

Naming and logo, cConcept and coordinated image, BTL tools, website, photo and video portal, social media and content, radio spots, set-ups, entertainment, supervision and coordination, organizational secretariat

Born in 2012 as an urban flashmob, Di Punto in Bianco is a unique city activation format: a collective entertainment experience attended every year by thousands of people, all dressed in white.

But Di Punto in Bianco has a unique feature that goes far beyond the dress code. Indeed, the format’s defining characteristic lies in those who participate, whose task is to bring from home tables, chairs, decorations, and even dinner, to create a shared dinner in an unusual space, which for one evening only turns into a convivial, creative, and engaging location.

With Di Punto in Bianco, busy streets, alleys, and squares are transformed into experiential spaces of sharing and beauty, restoring a more human and shared dimension to the city.

The result is an evening “under the stars” with a powerful visual, emotional, and media impact, which, through a sense of community and mutual collaboration, becomes a powerful tool for local storytelling.