Erik Ace

Bringing a new brand of cashmere clothing to the market.

A woman with long dark hair is seated on a chair, wearing a brown off-shoulder shawl and a long dress. She looks directly at the camera. Beside her, a gray dog sits attentively, also looking in the direction of the camera. The background is dark and minimalist.

Sector

Fashion

Tools

Naming, logo, concept, corporate image, packaging and labelling, video shooting, photo shooting, digital, social media

Description

A new Italian brand of luxury women’s yarns, Erik Ace is the name behind a precious collection of cashmere dresses, where the ancient Italian sartorial tradition and the vision of the most innovative fashion designers meet.

Naming

Erik Ace is a brand and a proper name, a trademark and a signature. From here came the idea of making his brand image and identity even warmer and more alive.

Erik Ace has therefore transformed himself into a person: a visionary, a globetrotter, a lover of the arts and social life, of women, whose ace in the hole is the ability to feel at ease in the world, with style and refinement.

Logotype

If the most beautiful places in the world could be opened with a key, Erik Ace would certainly have a copy.

His logo is an elegant “triptych” inspired by this iconic object, which embodies the values of authenticity, tradition, and beauty.

Concept and coordinated image

The concept dedicated to the collection involved the creation of a value storytelling presented in the form of an author’s book.

Two fashion sketches showcase cocktail dresses. The left dress has an off-shoulder design and a fitted bodice, while the right dress features a high-collar neckline and a slim, knee-length fit. Both are sketched in a sepia tone.

An open book with text in Italian, partially covering a closed book titled "The Erik Ace." The open book has minimalistic design with large light gray letter "E" and a small lobster illustration on the left page. The closed book features a simple, clean cover design.

Packaging and Labelling

Erik Ace’s story was shared with retailers and salespeople through a special box, containing the look book, combined with a designer hanger, a bookmark in precious material and an inspirational moodboard.

An open box containing a variety of items, including two small booklets, two wooden beads, a garment brush, a paper scroll, a wooden hanger with a leather hook marked "FURAGE," and a certificate. The box is placed on a round, cream-colored stool against a dark background.

Video shooting

A yarn as precious as a jewel, to be worn like a second skin. The precious encounter that weaves together ancient and modern, becomes the protagonist of presentation videos, to tell all the peculiarities of a luxury dress, one of a kind.

Photo Shoot

A photo shoot is a must to liven up social media in particular, where the characteristics of the product that comes from a raw material that is unique in the world, precious like a jewel, made to remain in the memory, are told.

A woman stands against a plain white background, wearing a sleeveless, knee-length brown dress with a draped neckline. She accessorizes with hoop earrings, bangles on both wrists, and beige ankle boots. Her hair is styled back tightly, and she faces the camera directly.

A woman with long dark hair, wearing a brown off-the-shoulder dress and white high heels, sits on a black chair. A brown dog sits attentively beside her, looking up. The background is dark and minimalist.

A person with long dark hair tied in a high bun is pulling up the collar of a dark, high-necked sleeveless garment against a dark background. They are wearing a large, metallic bracelet on their right forearm.

A woman with long dark hair in a strapless, asymmetrical brown and gray dress, wearing gold hoop earrings and bangles, stands against a solid dark background. She has an expression of calm confidence and looks slightly to the side.

Digital and social

A dedicated splash page and social channels completed the Erik Ace project also from a digital point of view, using the same value language that addresses a target accustomed to luxury.

An iMac with a green stand and keyboard displays a screen with the text "ERIK ACE" and "Discover more from 2021 in the best worldwide shops" on a muted green background. The mouse is placed on the right side of the keyboard.

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