Euro&Promos

Enhancing the company through its human capital

The image features the word "invisible" with the letter "i" replaced by a single quotation mark, creating the appearance of partial invisibility. The text is light grey against a white background, blending subtly with the backdrop.

Sector

Assistance Services

Tools

Company profile, technical sheets, website

Description

For Euros & Promos, a company providing assistance services to businesses in the public and private sectors, a communication concept was created to highlight the central role of its operators, considering that these professionals are often invisible to workers and clients.

Euros & Promos employees become the protagonists of a brand identity that gives ample space to real faces and situations, combined with the concreteness of a business that always relies on people.

Communication concept

The enhancement of the company through its human capital is well highlighted by the underlying idea of invisibility, apparently a minus but which turns out to be a plus to be told and shared with the outside world.

A person with short hair looks pensively to the side against a dark background. They are wearing a dark-colored jacket, and their face is partially illuminated by light, highlighting their contemplative expression.

A person wearing glasses and a mustache is shown in a dramatic, dimly lit setting. They are pressing their index finger to their lips, gesturing for silence. The individual is dressed in a light-colored sweater and is looking slightly upwards.

A middle-aged man with short, graying hair and a mustache is seated against a dark background. He is wearing a dark long-sleeved shirt with a light-colored collar and looks directly into the camera with a serious expression.

A woman with short dark hair sits against a black background. She is wearing a dark blazer over a light-colored top and is illuminated by soft lighting on one side of her face, creating a dramatic effect. She wears a necklace and has a calm expression.

Technical sheets

Invisible by vocation, but protagonists of Euros & Promos communication. Professionals in cleaning and laundering, energy, and logistics sectors become the faces and voices of the company even in the technical sheets that explain the services to both consolidated and future clients.

Company Profile

The principles on which the Group is founded – self-help, individual and mutual responsibility, equality, fairness, solidarity, honesty, and transparency – become the communication pillars of the website.

A digital platform to tell the pride of a silent profession made of people who help others to feel better.