Fire SPA

Redefining the brand pillars of an Italian credit management company

Aerial view of a sailboat with white sails gliding on a dark blue, rippled sea. The boat casts a shadow on the water, and its wake creates subtle waves. The ocean's surface sparkles under the sunlight, highlighting the boat's journey through the deep blue expanse.

Sector

Financial

Tools

Business unit logos, corporate image, company profile, brand manual, btl tools

Description

 

With a thirty-year history and several offices in Italy, Fire has requested a redefinition of its brand image with the aim of better differentiating itself on the market, highlighting the added values ​​of its services covering the entire credit chain, with the management of all asset classes and industries, from Small Ticket to Large Corporate and Real Estate.

Business unit logos

 

The project of development and declination of the individual business unit logos took shape in a process of valorization of the shapes and colors of the corporate logo, with the aim of giving life to a more complete, full-bodied and uniform brand identity.

Two versions of the "fire" logo. The top one is a grayscale design with construction lines, featuring a stylized "f" in a circle and the tagline "WE THINK CLEAN. WE ACT LEAN." Below it, the finalized logo is in red with the same design and tagline.
Logos for a group of companies. Fire Group S.p.A logo at the top in red and grey with an arrow pointing down. Below are three logos: Fire S.p.A, Creset, Frecredit, and Semcredit, each with red and grey text and featuring a circular symbol with an 'F' inside.

Corporate image

 

Paper media are essential business tools in companies that deal with credit management.

For Fire, the corporate identity project ranged from business cards to letterhead, to envelopes and document folders.

Company profile

 

Created with the aim of redefining the company identity, highlighting its positioning, mission and vision, the new company profile project has brought its pillars to the paper level, contributing to the diffusion and narration of the company values.

An open magazine displaying a page with five bar graphs on the left and a photo of a modern office with glass partitions on the right. The bar graphs are labeled with months and have red bars, showing data trends. The right photo depicts an empty, clean office.
A red booklet titled "fire Company Profile" is centered on a light gray background. The booklet has a simple and modern design with white text and a circular logo featuring an "F" inside.

Brand manual

 

A user manual intended for the correct development of communication and marketing, inside and outside the company.

The brand manual is a fundamental tool for a structured company like Fire, whose use of essential elements such as logo, colors, fonts, must be “guided” on all media, in all areas and by anyone, in a correct manner with respect to the brand image.

Three booklets are shown against a neutral background. The first and second booklets are open, displaying the inner pages with the logo design details and guidelines. The third booklet is closed with a red cover, showing the "fire S.p.A" logo and "Brand Manual" text.

BTL Tools

 

On the occasion of an important conference to present the new company assets, roll ups and totems were created for Fire in an unusual way, using an inspired and inspiring communication style.

A vertical sign featuring the logo "fire" with the tagline "Catching the winds." The sign announces a presentation for the "Piano Industriale 2020/23" on February 13, 2020, at 12:00 PM, at Park Hyatt Milano. An image of a sailboat is seen on the bottom half.

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