Comune di Udine

Events

Advertising, city dressing, BTL tools, social, video

Friuli DOC, a regular fixture for thousands of people for 31 years, including tourists who choose Friuli Venezia Giulia as their favorite vacation and weekend destination, marks the ribbon-cutting ceremony for the region’s most important autumn events.

With prestigious guests beloved throughout Italy, over one hundred stands where visitors can taste and purchase typical products, and countless related events that satisfy the culinary, entertainment, and sporting needs of the public, Friuli DOC annually transforms a city into a multi-purpose fair, blending food and wine culture, artistic and architectural beauty, conviviality, and the joy of being together.

Following the success of its thirtieth edition, this unmissable event has introduced numerous new features to make the event even more “tasty” for visitors, such as the Sports Village named after Bruno Pizzul and surrounded by an impressive backdrop, or the pedestrian Game of the Goose, made with floor stickers to entertain both adults and children.

But Friuli DOC has also reached the heart of numerous cities, such as Pordenone, Mestre, Padua, and Vicenza, via LED video walls in the main train and bus stations, as well as in the rear of buses. On trains, it has also been featured in print campaigns and advertorials targeting Italo travelers.

From traditional advertising campaigns to TV and radio spots, from social media planning to the events program, the Friuli DOC project has addressed institutional and public needs across the board, to convivially showcase the flavors, colors, and atmosphere of Friuli Venezia Giulia’s largest food and wine event.