Friultrota

Telling the story of a regional product with a royal language

A package labeled "Fil di Fumo" contains smoked trout fillet. The rectangular packaging is maroon with a gold ribbon design in the upper left corner and features a clear fish-shaped window in the center, displaying the salmon inside. Smoke wisps flow from the left.

Sector

Food

Tools

Packaging, print campaigns, catalogs, website

Description

Good, healthy, rich in Omega 3, genuine in taste, easy to eat: this, in one word, is Friultrota. As a brand that brings the gastronomic excellence of the region to the table, Friultrota sought guidance through a value-driven communication journey aimed at excellence.

Packaging

Simplicity often rhymes with nobility, and this is the case of Friultrota products. The packaging design, for both large-scale retailers and small outlets, is conceived to highlight a story of naturalness, goodness, and healthiness, inviting the target audience to buy it.

A package of Branzino filet, labeled "Filetto al Naturale" and "Pronto da Mangiare." The box is navy blue with gold accents, and features a transparent window shaped like a fish, through which the fish filet is visible. The text also mentions "Ricco di Omega 3.

A package of "Fil di Fumo," featuring salmon fillets. The packaging is maroon with a fish-shaped window showing the salmon inside. The label indicates the product is ready to eat and rich in Omega-3. The text is in Italian.

A product package of Orata Filetto al Naturale with a fish-shaped window displaying the fish fillet inside. The box is colored dark blue, gold, and white, and includes text such as "Pronta da Mangiare" and "Ricco di Omega 3.

An assortment of Italian fish packaging showcasing various seafood products. The packaging is colorful with blue, green, pink, and cream backgrounds, featuring illustrations of fish and labels in Italian. The products include fish and trout carpaccio and smoked fillets.

A selection of gourmet food items including pasta, olive oil, sparkling wine, seasonings, smoked fish, and various packaged seafood products. The items are artfully arranged with a blue gift box in the background.

Press campaigns

A regional product with a versatile soul that celebrates Italian culinary traditions. Friultrota trout is the star of subtly ironic print campaigns, featured in leading Italian media and popular cooking magazines.

An advertisement featuring a historical painting of a queen in an ornate gold frame above a blue box of Friultrota smoked salmon. The text reads "C'è Regina e Regina." and describes the product as traditional smoked salmon from San Daniele.

A floor lamp stands next to a white stool that holds a poster with an image of a single egg yolk and a fish tail, and text in Italian. A pile of books is stacked neatly beside the stool. The background features a blue wall.

Catalogs

Especially useful for large gift packages under the Christmas tree, Friultrota catalogs tell the story of each individual product unique characteristics.

A minimalist white card features a grey emblem with a fish and the words "FRIUL TROTA" in the center. Below the emblem, the text "Friul Trota PRODOTTI" is printed in blue. The background has a subtle textured pattern.

A double-page spread from a magazine features several images of food preparation, including filleting fish and spices being mixed by hand. The right side contains text in Italian and an illustration of a ship. The layout blends culinary imagery with textual content.

An open magazine spread features an article titled "Il Rispetto Naturale" with an illustration of fish on the left page and text in Italian. The right page displays a photograph of a vast riverbed winding through a green valley with mountains in the distance.

A cookbook spread displaying a page with the title "Artigiani del Fumo" and a description in Italian on the left, while the right page features two large fillets of smoked salmon on a wooden board, garnished with herbs, spices, and a small bowl of sauce.

A catalog lies open on a white background. The pages feature various products, including boxes of fish fillets with colorful packaging, and gift boxes tied with red and blue ribbons, showcasing an assortment of food items.

An open cookbook with pages being flipped. The visible pages feature vibrant images of fresh seafood, vegetables, and a chef's hands preparing food. Text is visible on the right page, detailing a recipe. The book has a dark blue cover and rests on a white surface.

Used technologies

Website

To convey the freshness and authenticity of its products, Friultrota requested a website equally fresh, genuine, and poetic. A digital project enriched with original illustrations and animations to captivate users.

Screenshot of a product page from Friul Trota's website. The page is titled

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