Hospitality
Poster, coordinated logo, visual identity, stationery, digital platform, website, social media
For the Galaxia Hospitality Services Group, this is an ever-evolving branding project accompanying a collection of luxury hotels located in the historic centers of Venice, Florence, Paris, Milan, and Rome.
While the properties differ from one another, they are united by a shared vision: to offer a refined, consistent experience that expresses itself distinctively within each specific setting.
Arrival at the hotel thus becomes an integral part of the journey—an experience within an experience—giving rise to a collective manifesto designed to showcase the group’s philosophy and translate it into a recognizable language that maintains a strong identity across all properties.
Each hotel features its own logo, designed using shared elements—fonts, color palettes, and style—to convey a sense of continuity, elegance, and solidity, while still allowing room for the unique characteristics of each location. This system extends to the entire visual identity, encompassing everything from corporate materials to operational tools, in both print and digital formats.
The brand experience also takes shape in everyday details: personalized stationery, service materials, and touchpoints designed to enhance the guest stay and streamline life within the properties.
From amenity kits to room directories, and from door hangers to bespoke menus, every element helps build a tangible perception of quality and attentiveness. Meanwhile, a dedicated digital platform allows guests to access services easily and in a personalized way, extending the experience beyond the physical space.
In parallel, a network of interconnected “twin” websites—integrated with major booking systems—showcases each property and highlights its unique identity, offering a clear overview of the services and experiences available.
The story continues on social media, where editorial content, imagery, and collaborations with international creators amplify the group’s visibility, transforming the beauty of the locations and cities into a contemporary narrative that inspires travel and new ways of experiencing hospitality.