Galaxia Hospitality Services

Create a welcoming brand image that represents a luxury hotel chain.

A waterfront scene showing a grand coral-pink building with white trim and balconies adorned with purple flowers. Several small boats are docked in front of the building, and neighboring buildings with varying architectural styles are seen on either side.

Sector

Hospitality

Tools

Poster, coordinated logo, visual identity, stationery, digital platform, website, social media

Description

For the Galaxia Hospitality Services Group, this is an ever-evolving branding project accompanying a collection of luxury hotels located in the historic centers of Venice, Florence, Paris, Milan, and Rome.

While the properties differ from one another, they are united by a shared vision: to offer a refined, consistent experience that expresses itself distinctively within each specific setting.

Arrival at the hotel thus becomes an integral part of the journey—an experience within an experience—giving rise to a collective manifesto designed to showcase the group’s philosophy and translate it into a recognizable language that maintains a strong identity across all properties.

Each hotel features its own logo, designed using shared elements—fonts, color palettes, and style—to convey a sense of continuity, elegance, and solidity, while still allowing room for the unique characteristics of each location. This system extends to the entire visual identity, encompassing everything from corporate materials to operational tools, in both print and digital formats.

The brand experience also takes shape in everyday details: personalized stationery, service materials, and touchpoints designed to enhance the guest stay and streamline life within the properties.

From amenity kits to room directories, and from door hangers to bespoke menus, every element helps build a tangible perception of quality and attentiveness. Meanwhile, a dedicated digital platform allows guests to access services easily and in a personalized way, extending the experience beyond the physical space.

In parallel, a network of interconnected “twin” websites—integrated with major booking systems—showcases each property and highlights its unique identity, offering a clear overview of the services and experiences available.

The story continues on social media, where editorial content, imagery, and collaborations with international creators amplify the group’s visibility, transforming the beauty of the locations and cities into a contemporary narrative that inspires travel and new ways of experiencing hospitality.

Image showing the evolution of three different hotel logos through three stages. The logos are for "Palazzo Barocci Venezia," "Palazzo Montebello Firenze," and "Chalgrin Boutique Hôtel Paris." Each starts as a blue draft, then evolves into a brown version, and finally a red version.
Three vertical banners with maroon backgrounds and gold text reading "Experience your new city." Each banner features a different landmark illustration at the top: a bridge, a building, and an arch. Arrows are at the bottom pointing to the right.
Stationery set with a maroon envelope, white letterhead, and white business card. All items display a gold ornate logo and text "Hotel Palazzo Barocci, Venice." The letterhead also includes contact information at the bottom.
A card titled "Menu Cuscini" is placed on a wooden table in a hotel room. The card lists six types of pillows in Italian: anti-russamento, cervicale, elastico molleggiato, memory classico, lattice medio, and soffice. A bed and lamp are blurred in the background.
Un cartellino da appendere alla porta di un hotel color bordeaux con la scritta "Zzz..." e una chiave magnetica abbinata con l'indicazione "Hotel Palazzo Barocci", accanto a una busta bianca con la scritta "APRI LA PORTA", il tutto su uno sfondo grigio chiaro.
Tavola da colazione con un cappuccino, un cucchiaio, una ciotola di muesli, un bicchiere di succo, un piatto di frutta fresca, un tovagliolo e una piccola composizione floreale su una tovaglia bianca.
Smartphone displaying a welcome page for "Palazzo Barocci." The screen shows the time (10:21) and battery status. The webpage has six buttons labeled: "My room," "WiFi and Phone," "Food & Drinks," "Transportation," "Discover The City," and "Tour.
A QR code with a stylized flower pattern in the center composed of four connected petals. The code features standard black and white pixelated areas for scanning.
Tre smartphone mostrano i profili Instagram di “Palais Membre Le Fevrea”, “Palais Membre Nomeda” e “Chair Y Plus Clubhouse Paris” su uno sfondo grigio. Ogni schermo mostra le informazioni del profilo, i momenti salienti e le griglie di foto.
Uno smartphone mostra una vista dai balconi sui tetti di Parigi. Sullo sfondo, due immagini: una camera d’albergo con la didascalia “Junior suite con balcone” e una persona che consegna una chiave magnetica a un’altra persona al bancone.

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