GSA

Tripling a restyling project across three different business units

Black and white image of firefighters in action with hoses. Three colored bars with icons overlay the scene: an orange bar with an arrow, a red bar with a flame, and a green bar with a safety symbol. Smoke and water are visible in the background.

Sector

Services

Tools

Corporate logo restyling, BU logo restyling, Firesafe logo, corporate image, BTL tools, website

Description

 

GSA is a company operating throughout Europe and a leader in Italy in the field of safety, occupational health, and fire surveillance. It has become the subject of a comprehensive and synergistic restyling project dedicated to the Group, its sub-brands, GSA Academy, and Firesafe.

Corporate Logo Restyling

 

GSA is a company with over 25 years of history and expertise. The restyling of its corporate logo involved refining the original shapes and colors to make the Group image more contemporary, in line with its reputation of excellence.

A sequence of three images showing the design evolution of the GSA logo. The first image features the original logo with text "GRUPPO SERVIZI ASSOCIATI" below it. The second image shows the design blueprint. The final image displays the updated GSA logo.

BU Logo Restyling

 

GSA history has evolved over the years, branching out into various business units focused on offering numerous services in the safety sector.

While maintaining the corporate logo restyling as the focal point, the logos related to the BUs and sub-brands of GSA were refreshed.

Three GSA logos are displayed in a row at the top, each with a different icon and subtitle: "Fire" (arrow), "Facility" (human figure), and "Academy" (flame). Below, blueprint-style versions of these logos are shown, each with corresponding icons and titles.

Firesafe Logo

 

Among the companies under GSA, Firesafe boasts a solid experience in the management and maintenance of integrated fire systems. For this company, the Group requested the design of a logo representative of its core business while maintaining a strong and clear connection with GSA.

Three logos for "gsafiresafe" with the slogan "IMPIANTI E MANUTENZIONI ANTINCENDIO" are shown. The top logo has grey and red text on a white background. The middle one has white text on a red background. The bottom one has white text on a dark grey background.

Vehicle Branding

 

The project for Firesafe also involved a plan to brand company fleets, with the branding of transport vehicles to showcase the name and logo of the GSA company wherever they go.

A collage featuring four vehicle designs branded with the "Gas Fire Safe" logo and contact information. The designs include two black-and-white side views and two color side views of different vans, displaying a large flame and house icon.

Corporate image

 

Letterheads, personalized business cards, envelopes, and folders, as well as product flyers and service-related materials, added even more value and importance to the renewed brand identity for GSA Group, GSA Academy, and Firesafe.

Stationery set with GSA logos, including letterhead, brochure, envelope, and business card. The brochure features diagonal lines in yellow, red, and green and a grayscale building image, with the slogan "Safety Academy Facility.
A display of branded stationery items on a red background. Items include a letterhead, an envelope, business cards, and a folder, all featuring the logo and brand scheme of "gsafiresafe." The design features clean, minimalist elements with red, white, and gray colors.

BTL Tools

 

The BTL tools such as catalogs and brochure are of particular importance in highlighting the Group strengths and unique skills within the three BUs. All materials are different but unified by the institutional tone of voice.

Used technologies

Website

 

Another step in the new corporate image setup for GSA, along with GSA Academy and Firesafe, was the creation of the new website. A unique platform for all BUs, designed to showcase the company services, benefits, and industry updates while maintaining a direct and corporate language.

A company webpage displayed, highlighting GSA's achievements with statistics, services, news updates, and contact information. There is an image of a man using a fire hose and another of individuals in a meeting. The page has a map with office locations and a contact form.
A webpage in Italian focused on safety equipment and services. The page features icons for safety services, images of safety gear, infographics and badges showcasing certifications, and a contact section. Text discusses expertise, comprehensive services, and company credentials.

Related case

Tresemall

Tresemall

A redevelopment project that builds a new, widespread identity, capable of connecting commerce, services, mobility, and community.

ALIg

ALIg

Shaping an event that bridges the worlds of education and professional practice.

Aeronautica Militare

Aeronautica Militare

Execute the 2024/2025 recruitment campaign

Stay updated!

Subscribe to our newsletter