Izmee

Studying, designing, and communicating a glamorous water bottle brand

Sector

Fashion

Tools

Naming, brand identity, web design, packaging, graphic design, shooting, events, video, social design, social content

Description

IZMEE was generated by an idea: to support the affirmation of a new collective consciousness for sustainability, combining the ideal with the fashion universe. Starting from a meaningful naming, the built brand identity is strong and differentiating, with original product design and a series of graphics with a unique and distinctive style. A line of steel water bottles with a fashion soul, destined to become a new accessory and cultural symbol that helps express one’s uniqueness and responsible lifestyle.

NAMING

IZMEE is a proposal strongly focused on customizing bottle graphics for each type of target audience. A highly understandable alternative, identifying each individual user, as if to say ‘It represents me’, ‘It’s me!’.

Brand Identity

‘Be Your Bottle’ helps and supports a positioning already clearly expressed by the naming. A direct and effective expression, capable of emphasizing the extreme personalization of the bottle, using the main term of the merchandise category. The concept is warm and friendly to users, as it cares about meeting their mood by allowing them to express themselves freely.

WEB DESIGN

IZMEE web design was created to amaze and engage the user and it is characterized by an intuitive and user-friendly interface. Inside it, various videos and animations give the user an exceptional experience.

Tecnologie utilizzate

A silver laptop with a black keyboard displays a website on its screen. The website features a grid layout with articles, including titles, dates, images, and brief descriptions. The laptop is positioned at an angle against a plain white background.

A webpage in Italian features various reusable water bottles in different colors and designs at the top. Below, there are environmental and sustainability messages, another section with people drinking, gift ideas, and a final part about the company's mission and privacy policy.

Packaging

For the brand launch, we designed a packaging capable of telling the essence of each personality. It is characterized by an elegant drawer and wrapped in a band that recalls the bottle graphics, showing the user a preview of the purchase.

A metallic water bottle and matching box featuring vibrant pop art designs. The artwork includes large red lips, comic book style speech bubbles with the word "POP", and colorful background patterns in yellow, blue, and red. The label reads "IZ MEE".

A colorful water bottle with a pop art design featuring vibrant red lips and the word "POP" multiple times. The background includes large, stylized yellow letters spelling "WHAAA" along with abstract comic book-like shapes and patterns in various colors.

A woman with long blonde hair poses in a colorful, pop art-inspired room. She bites a whimsical, cartoon-covered item while looking at the camera. She wears a bright teal sweater and yellow vest, accessorized with bold earrings and multicolored bracelets.

A bottle with artistic floral and clock designs stands on a white surface beside a bright pink lipstick. The lipstick has drawn the words "kiss me" in flowing, cursive handwriting, with a small heart dotting the "i" in "kiss.

Graphic Design

The bottle graphics are original, studied and realized with an eye always on the latest trends, addressing the fashion world and trying to involve different personalities: from the most refined and elegant to the most ironic and explosive ones.

Transitioning from institutional to fluorescent yellow, eccentric and differentiating colors, to the more classic ones. The collections are also characterized by high-quality finishes: from textured, metallic, and glossy, to the most exclusive lines, plated in 24-carat gold or with precious crystals applied manually one by one by Italian artisans.

A sleek, pink water bottle sits on a small pink table next to a plush, pink chair with soft cushions. The image features a consistent pastel pink color scheme for both the items and the background, creating a minimalistic and modern aesthetic.

A bright yellow water bottle with the branding "IZ MEE" stands on a yellow chair against a vibrant yellow background. The scene includes a yellow lamp, creating a monochromatic and visually striking composition.

A collection of colorful, artistically designed water bottles and their boxes. The designs range from vibrant abstract patterns to black-and-white themes and pop art. Several yellow booklets are placed in front of the bottles.

SHOOTING

To present the company consistently within the fashion & luxury sector, the shooting was done in collaboration with the photographer Lucia Giacani, who has done fashion photo shoots for Harrods, Vogue Italia, and advertising campaigns for various fashion and luxury brands. The result is a daring shooting that goes beyond the classic presentation standards. A representation that visually merges the shooting protagonists with the colors of the individual bottle graphics, portraying the bottle as an accessory to match one’s outfit.

A woman dressed in blue sits in a blue-themed room holding a pink bottle. The room features a blue chair, a blue table, and various blue objects such as a toy horse, a violin on the wall, and a painter's palette on the floor. The overall ambiance is monochromatic with a pop of pink.

A person with a fringe haircut and red lipstick sits on a black stool, dressed in a patterned black and white houndstooth outfit. They hold a water bottle with a similar pattern and a scarf around their neck. The background features a matching houndstooth design.

A person with a stylish, edgy look poses against a red background. They wear a maroon jacket adorned with colorful patches over a white t-shirt, black jeans with a chain, and multiple rings. They hold a decorated bottle in one hand and have a confident expression.

A stylish, black reusable water bottle adorned with rhinestones and the text "IZ MEE" on its surface stands next to a matching rectangular box with a geometric pattern and the same "IZ MEE" text on it. The background is white.

A stylish black box with a modern, mesh-like lid sits on a minimalist white surface. Inside, a drawstring pouch with neon yellow string and a small black badge with the text "IZ MEE" in yellow is partially visible, hinting at an item enclosed within.

EVENTS

For its official debut, IZMEE chose the reference event for the trendiest accessories and womenswear, the White Show in Milan, so to be presented to buyers, operators, and international press representatives. At the White Show, the range of proposals designed exclusively for the fashion retail channel was presented for the first time worldwide.

Promotional image for IZ MEE featuring a model holding a yellow bottle. Text says "IZ MEE," "WHITE Milano," and "FEBRUARY 20.21.22.23." Artistic face design on the left and a yellow border around the image. The model wears bright makeup matching the bottle.

A person dressed in an ornate gold and black jacket holds a clear display case. Inside the case is a cylindrical floral object. A poster behind the display features the same person in the jacket, holding a similar object. Other similar objects are blurred in the foreground.

VIDEO

The essence of the brand, summarized in ‘Be Your Bottle’, gains meaning through the presentation of the different collections, the correspondence between the protagonists’ outfits and the bottle graphics. A video resulting from the photo shooting, agile and impactful, suitable for digital channels.

TECHNICAL VIDEO

To maintain the visual and message coherence of the brand, we created a technical video with a marked fashion style. The clip presents the technical innovations of the product, alternating information with glamorous images, thus pushing the identity of IZMEE.

SOCIAL DESIGN AND SOCIAL CONTENT

IZMEE image on social media is characterized by minimalism and essentiality, to enhance the impactful graphics of the bottles. Product communication was studied in the form of Instagram stories, to effectively monitor the type of target audience. The style of the images was influenced by Lucia Giacani’s shooting, affirming and supporting the green & glamour themes of the brand.

A composite image shows a hand holding a reusable bottle with a hexagonal orange and black pattern. The bottle is branded "IZ MEE." Three images feature the bottle from different angles, and one includes a smartphone with the bottle visible on its screen.

PREVIEW

For the pre-launch in Italy, IZMEE partnered with the fashion icon Cumini – Best Shop luxury and an associate of Camera Buyer Italia – which represents the best of the Fashion System.

The partnership arose from the common roots of both brands, the territory of origin, and fashion. In Cumini stores, the disruptive energy of IZMEE is the protagonist, accompanying the major fashion brands as an indispensable accessory of modern lifestyle.