La Dane

Hospitality

Client and competitor analysis, copy and visual strategy, digital and social strategy, naming, logo, brand identity, editorial line, website

Located in one of the most popular tourist destinations in the Carnic Alps, La Dane is a new accommodation facility with a spa, born from the renovation of a historic chalet in a mid-mountain setting.

Thanks to its privileged location—at the foot of the ski slopes and just steps from numerous hiking trails—La Dane presents itself as a place where the mountains can be discovered at a leisurely pace, amidst nature, relaxation, and tradition.

The concept of La Dane was born from a study of wood as a natural element and raw material that has always characterized Alpine arts and crafts.

The name, in fact, pays homage to La Dane, the tallest native tree in Italy, the starting point for the creation of a visual and verbal language that draws directly from the world of forests and woodlands and is developed in the logo—a simple shape simultaneously depicting a conifer, a pine cone, and a mountain—in the coordinated materials, the names of the apartments, and the promotional videos.

Together, the materials created become a “concept map” that guides the guest through the idea of ​​a complete, experiential vacation, where the wild mountain becomes the backdrop for a healthy and comfortable lifestyle.

In the digital space, La Dane stands out with a content strategy that leverages social media and Google campaigns to attract an international audience to its website—and therefore to the booking form. These audiences are increasingly seeking a slower approach to tourism, far from the dynamics of overtourism, offering the tranquility and well-being that, in an ever-faster world, humans increasingly need.