LEM

Reformulating the brand identity of a cosmetics company

A gloved hand is placing a pipette into a beaker filled with blue liquid. The table displays various laboratory glassware, including vials, test tubes with different colored liquids, and a beaker of orange liquid. A rack of test tubes is centrally positioned.

Sector

Scientific

Tools

Strategic consulting, logo, payoff, coordinated image, brochures, photoshoots, website, social media, stand

Description

LEM Compounding Research is an Italian company engaged in the production of high-quality cosmetics, whose solid scientific principles and research vocation have become fundamental ingredients for creating a positioning brand identity.

Strategic consulting

The brand identity project started with strategic consulting: an in-depth study of competitors, market, and potential targets.

Logo

The logo is the visual summary of a brand identity, a distinctive sign of colors, shapes, fonts, which must align with the brand values. For LEM, a logo was created to reproduce a minimal DNA, almost like a ladder available to researchers to guide them to their goals.

Payoff

A corporate payoff was chosen to accompany the logo, capable of conveying LEM mission in a few, simple words. The company commitment to research and scientific rigor served as a driving force for the new payoff.

Coordinated image

Even the coordinated image consisting of business cards, letterhead, envelopes, and folder was developed to enhance and recall the colors and style of the logo. In a mix of blue shades and textures composed of the logo itself.

Brochures

It is through the constant and passionate research of its team that LEM creates its in-house products. Similarly, it is thanks to communication tools like brochures that it conveys LEM peculiarities to the target audience.

A magazine spread displaying "Project Development." One page has text and an image of a scientist in protective gear working with lab equipment. The opposite page shows gloved hands handling test tubes and beakers with blue liquid in a laboratory setting.

Photoshoots

The photoshoot is fundamental to communicate a company in an effective and concrete way. A tool within the tool, useful for enhancing work, people, and company activities, especially in the digital world.

A large rectangular industrial building with solar panels on the roof. The building is surrounded by a paved area with parked vehicles and a white fence. The scene is set during dusk with mountains visible in the background under a clear sky.

A person wearing a green lab coat, hairnet, gloves, and face mask operates laboratory equipment on a white countertop in a sterile medical environment with shelves of supplies in the background.

A close-up of a factory assembly line shows a person in gloves handling blue bottles being filled with liquid by a complex metal filling machine. The machinery is equipped with tubes and nozzles, and the blue bottles are lined up along a conveyor belt.

A person wearing full protective blue coveralls, gloves, and a face mask is working in a sterile laboratory environment. They are handling a tray inside a containment unit with black rubber gloves attached to the unit, through glass panels.

A lab bench showcases various glassware filled with blue and orange liquids. A gloved hand holds a pipette over a beaker with blue liquid, alongside test tubes in a rack, small vials, and an orange solution in a beaker. Lab tools are also seen on the bench.

Website

Simplicity and effectiveness are the keywords for LEM. Even online. A functional, curated, and elegant website, in two languages – English and German – with texts revised from a SEO perspective to effectively communicate the brand.

Technologies Used

A computer screen displaying a webpage with a laboratory theme. The webpage shows various laboratory glassware filled with blue liquid. Text reads "Flexibility & Reliability" at the top and "My Skin Chemistry is scientifically developed" at the bottom.

Social Media

Social media takes up the colors and style of the site: the design remains appropriately minimal, strongly linked to the world of research and scientific principles.

An image on a smartphone screen shows a Facebook post by "LEM Compounding Research" with a picture of a production line filling blue bottles with liquid. Below is an image of a laboratory setup with blue liquid in beakers. The post mentions their formulation expertise.

The image features a blue background with transparent droplets of liquid, likely representing hyaluronic acid. The text "Sonicated Hyaluronic Acid" is prominently displayed in the upper left corner.

A laboratory setup with various glassware filled with blue liquids, including beakers, test tubes, and a graduated cylinder. "Flexibility & Reliability" is written on the plain wall in the background.

A collection of white plastic cosmetic containers arranged in rows. An outlined box on the left contains text that reads, "Supplies from 50 pieces to thousands." The background features a subtle dotted pattern on the left side.

Stand

As a company committed to cosmetics creation, LEM is a regular presence at numerous industry fairs, making it always necessary to create bespoke stands to enhance the brand image everywhere.