Loobia

Transforming passion for hairstyling into a brand

Two models stand close together against a neutral backdrop. One has a high, textured multicolored hairstyle, and the other has a sleek, white bob cut. Both wear white sleeveless tops and are adorned in white powder, giving an ethereal appearance.

Sector

Beauty & Hairstyling

Tools

Logo & payoff, brand identity, direction of photographic shooting, BTL communication, packaging labeling, website

Description

Born from an entrepreneurial dream, Loobia has become a project that has given ample space to the creativity of hair experts, stylists, and professionals.

From the creation of the name and logo to the organization and artistic direction of photographic shootings, the project requested a deployment of all BTL communication tools to meet the commercial and ethical needs of the company.

Logo and Payoff

Inspired by principles of respect for the environment, Loobia is an Italian company born from the union of hairstyling specialists constantly seeking cutting-edge cosmetic formulations.

The Loobia logo and payoff, which combines ethics with style, communicate the company care for appearance starting from nature, the short supply chain as a territory to be reborn from, and the search for new formulas enhanced by the essentiality of 100% organic products.

Brand Identity

The Loobia target audience are contemporary hairdressers and professionals attentive to people’s appearance and whose work is driven by ethical choices and distinctive products dedicated to various specializations.

The brand identity created to communicate with this audience must therefore embrace two types of targets, becoming representative of a global philosophy that takes care of the needs of hairstylists as well as their clients.

A sleek, monochromatic workspace displaying branded materials including a LOOBIA magazine on a tablet, business cards, a USB drive, and a letter on an envelope. Earbuds, a white mug, and a mouse are also on the dark desk.

Photographic shooting

The inspiration for Loobia photographic shooting comes from the world of fairy tales.

It is through the images, colors, and setting of the photographic shots that the user immerses him/herself in the magic of an enchanted world, where wonderful creatures such as contemporary nymphs meet between style, nature, and delicacy.

A person with platinum blonde, short hair and side-swept bangs accentuated with streaks of color poses against a light background. They wear a white spaghetti strap top and have dramatic dark eye makeup. One arm is bent, with both hands crossing over their upper arms.

A person with styled brown hair adorned with a light purple flower poses looking up at the camera. They are wearing a sheer, fluffy orange dress. The background is soft and blurred, making the person the focal point of the image.

A person with short, white hair featuring blue and pink streaks. They have dark, dramatic eye makeup and a neutral expression. They are wearing a white, sleeveless top and are posed against a pale, blurry background.

A woman with long, wavy dark hair and blue eyes is wrapped in a red fabric that covers her torso. She poses against a soft, dark green and blue mottled background. Her expression is calm and serene.

A person with pale skin and dramatic makeup poses against a dark background, wearing a headpiece made of dark red flowers. Their hands are elegantly positioned near their face, and dark red flowers are in the foreground, adding to the artistic composition.

A person with short, platinum blonde hair and dramatic blue eye makeup stares directly at the camera. They are wearing large, ornate earrings and a white outfit with sheer, ruffled fabric near the neck. The overall aesthetic is very clean and minimalist.

BTL communication

Creating beauty through science, taking inspiration from nature.

This is the message to be conveyed on all BTL communication tools, from promotional material for POVs to brochures for the sales network.

An open magazine displaying a photography spread. The left-hand page features a portrait of a woman with long, wavy hair against a blue background. The right-hand page includes the word "PROFESSIONALITÀ" in large text, with smaller text below it.

Two CD cases are shown against a white background. The case on the left features a woman with light-colored, wind-swept hair, while the case on the right depicts a woman with styled, short hair. Both cases display the text "loobi" and "chill out collection.

Packaging and Labelling

Healthy, rich ingredients, natural active principles, and vegetable oils. These values could not be absent in the creation of product packaging and labels.

A project born to enhance the naturalness together with the style of pure aesthetics, thus giving life to Loobia tangible world.