Manpower

Bringing to life a human-oriented brand image

An abstract illustration of a person with flowing white hair, wearing glasses and holding an open book emitting beams of light and scattered letters. The background is a mix of dark blue and black. The image symbolizes knowledge, inspiration, and creativity.

Sector

Human Resources

Tools

Quarterly magazine, digital platform, web analysis

Description

Human resources at the heart of Manpower, with a series of brand reputation projects.

Quarterly magazine

The intersection of technical data and human-oriented relationships gave rise to infographics that could express the company great commitment to human capital, using an iconic, colorful, and engaging language that, for each concept, was characterized by different resemblances and forms.

The quarterly magazine is a tool that offers points of reference and reflection to the reader. But above all, through the infographics, it becomes a useful means to educate and inform in a way that provides readers with new levels of understanding.

An issue of "LinC Lavori in Corso" magazine lies on a round wooden surface. The cover is teal with intricate black and beige illustrations of machinery and gears flowing from an open-mouthed human head. The title reads "Il Capitale Umano," and it is the second quarterly edition.

Three magazine issues of "LinC" are shown slightly fanned out. The front issue, in teal, features an illustration of a person decorating a large cake with model houses. The cover text reads, "Un Buon Lavoro." The other two issues are partly visible behind it.

Three issues of Lavori In Corso (LinC) magazine displayed on a table. One is closed, showing the cover with an abstract sculpture, and two are open, revealing pages with colorful illustrations and text about cultural city highlights and community integration.

An opened magazine spread featuring an article in Italian with an illustration of three stylized women with traditional Chinese hairstyles and accessories. Surrounding them are small sketches of shopping-related items such as bags, shoes, and cosmetics.

Digital Platform

As a pioneer in social recruiting, the employment agency used social platforms as a preferred means of communication with and for candidates, who in the case of EXPO became the protagonists of a storytelling about the selection process.

Furthermore, again related to EXPO, a web reputation analysis was launched by identifying all the mentions online, with related sentiment.

A computer monitor displaying a website interface with various sections. The top section features an illustration of a person and a seaside town. Below that, there are statistics, graphs, and text in different blocks. The background is light teal.

A smartphone screen displays a webpage with a blue header labeled "mp.com." Below is a section labeled "Risorse Umane" with an illustration of a person wearing typical mountain climber gear. The section contains placeholder text in Italian and a fish icon.

Illustration of two yellow and green submarines under the sea, surrounded by various fish, with a yacht on the ocean surface. The background features blue and teal wavy patterns.

Illustration of two sailors facing each other with a swirling sea and sky background. One wears a yellow cap with an anchor emblem, and the other wears a blue cap and smokes a pipe. Seagulls fly overhead among the waves.

Illustration of a sailboat with dark blue sails navigating blue waters near a striped red and white lighthouse. The background features a stylized ocean wave pattern with three fish beneath the water and three seagulls flying above.

An abstract illustration of a sailor wearing a yellow hat and jacket, steering a ship's wheel. Seagulls are flying in the blue sky, and a ship's mast with coiled rope is visible to the right. Waves are depicted in the background.

Illustration of a message in a bottle floating in the ocean, surrounded by waves and colorful fish. Two white birds fly in the sky, and a small hot air balloon in red and purple hues drifts above the water.

Infographic titled "Social Recruiting: il podio dei Social Nets" with Facebook, LinkedIn, and Twitter as the top platforms. It details objectives like real-time communication, candidate use (networking, opinions), and recruiter use (talent search, niche access). Ends with a reminder on maintaining coherence across social profiles for effective personal branding.

An infographic titled "Social Recruiting: il podio dei Social Nets" by ManpowerGroup. It ranks LinkedIn as the top platform for job searching. Objectives include effective job search, candidate communication, and new talent attraction. It also addresses how candidates and companies use social networks, emphasizing coherence across profiles for personal branding. Icons for Facebook, LinkedIn, and other visuals are included.

Web Analysis

The need to take a periodic snapshot of one’s online presence, identifying all mentions online, with their sentiment, gave rise to an online brand analysis project.

A path of information and conversations, with the Emporio ADV team as HR Premium Partner at Expo Milano, which captured international attention.

Social networks were the main listening and reputation management ground for ManpowerGroup Italia, on which other offline and online activities were integrated under the spotlight of the World Expo.

A smartphone screen displays a social media feed. The top post is from "Brian Benitez," showing a photo from a "Manpower" event with a speaker. The second post by "ManpowerGroup" also features an image from the same event. Both posts mention team building activities.

A smartphone screen displays a calendar of corporate events in an app. Events listed include soccer games, office events, and a safety training course. Options to "Participate" or "Ignore" each event are available. Icons for other app sections are located at the bottom.

Brand Reputation

With Expo Milano as an international showcase, ManpowerGroup Italia brand reputation was ‘played’ online, with the contamination of offline studies. Thanks to a digital platform capable of identifying all quotes online, with their sentiment.