Martex

Support the launch of a design product for the office sector.

Sector

Office Interior

Tools

Poster, creative concept, commercial BTL, product logo, product video, content production

Description

A global manufacturer of office furnishings, Martex adopts a “holistic” approach—blending home, office, and lifestyle—focused on creating sustainable, durable workstations and work supports that foster genuine physical and mental well-being, while keeping pace with the needs of the times.

Manifesto

At the Salone del Mobile in Milan—one of the most important showcases for international design—Martex presents *Fluido* to the public: an innovative, modular, and configurable product designed for the office sector and adaptable to a wide range of needs, environments, and industries.

Creative concept

The ongoing connection between the worlds of the office and lifestyle—and how they relate to the individual—serves as the inspiration for a communication concept that aims to convey the spirit of Martex products to the target audience through the slogan “Office Sweet Home.”

A grayscale illustration of an outdoor event setup. It includes tents on the left, tables and chairs in the center, a fountain, trees, a podium with chairs arranged in front, and a large screen on the left side. Pathways and greenery are also depicted.

BTL Marketing

To introduce new clients to the world of Martex in a dynamic and engaging way, the sales team utilizes special dynamic digital presentations.

With the aim of enhancing this networking tool, a unique presentation format was designed; it combines video and photographic content—showcasing both projects and products—with a tone of voice that consistently places people at the center.

An open magazine shows an article titled "Spazi Flessibili, Oltre il Coworking" on the left page with text and a small diagram. The right page features a photo of a woman sitting at a desk in a modern coworking space, with a blurred figure walking by in the foreground.

A sleek and minimalist desk setup is showcased in an open magazine lying on a flat surface, displaying workspace furniture. Next to it is a closed magazine with a plain cover exhibiting the text "fludo" and faint text at the bottom. The background is beige.

Product logo

Fluido is a completely new product on the market—a modular, multi-level unit that can be assembled and disassembled without tools and features shelves, hooks, and lockers.

Conceived and manufactured by Martex, this unique piece of furniture required a custom-designed logo to highlight its functions and distinctive features.

Product Video

The latest addition from Martex, Fluido is a modular, flexible, highly accessorized, and eco-sustainable workstation; it takes center stage in a launch video designed to showcase all its key features in a simple, straightforward, and effective way.

Content production

The content production project for Fluido took the form of a photoshoot that connects people and their daily needs with the product, featuring the clean style typical of the interior design sector.