Improving the brand awareness of an Allianz Group partner insurance firm
Sector
Insurance
Tools
Logo, claim, company profile, corporate identity, blog and content production, social media and digital ADV
Description
Marzocco Assicurazioni is a company deeply rooted in the territory, which stands out for its culture of listening, its relational and human approach and its ability to use technology to put people at the center.
The global vision of Marzocco Assicurazioni, backed by the full strength of the Allianz Group, has laid the foundations for a rebranding project, modeled to give greater value to the brand essence of the brand and improve its positioning on the market.
Logo
Some projects evolve “on the fly”, as is the case of Marzocco Assicurazioni, whose initial idea of restyling the logo has transformed into a more in-depth project, with the aim of giving a more contemporary, solid and authoritative image to the brand.
The new logo, therefore, was built by drawing on the shapes and colors of the logo of the Allianz Group, partner of the studio, thus demonstrating a sharing of values and intentions.
Claim
To strengthen the renewed brand image, the claim “The solidity of the Allianz Group, with all the proximity you need” was created to literally translate the brand promise to the target.
Company profile
The Marzocco Assicurazioni Company Profile is a document that finds its essence in “customer centricity”, which is the corporate attitude of always putting the customer at the center.
The tool was created with the aim of giving great importance to the brand values, explaining the mission and vision and briefly describing the insurance options that Marzocco Assicurazioni customers can access.
Corporate image
To strengthen the company’s brand identity, traditional communication tools were created such as: business cards, letterhead, digital signature and document folders, capable of providing added value to customers as well.
Blogging and content production
The website is considered the must-have of contemporary communication, yet this type of tool is not always the most useful and necessary for a company.
For Marzocco Assicurazioni the choice was to prefer the creation of a blog, rather than a traditional website.
With the dual function of informative and brand awareness, the blog is a container of articles with an informative and decisive TOV, aimed at creating awareness in the reader and stimulating the interest of potential customers, also improving indexing and SEO positioning of the company on a digital level.
Social media and Digital ADV
Marzocco Assicurazioni is a company that is particularly attentive to the culture of dissemination and the use of technology as a tool at the service of man.
For this reason, the social channels chosen for communication are LinkedIn and TikTok, an almost unusual combination for the insurance sector, but which responds to the corporate and dissemination needs, as well as the commercial needs of the company.
In particular, the video content for the TikTok channel was created with the direct involvement of the client and their collaborators, favoring an informal TOV, aimed at capturing the attention of customers.
Both editorial plans are supported by brand awareness campaigns on Google Ads.
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