Molaro

Reshaping the communication pillars of a leading company in the window and door sector.

Modern luxury house with extensive glass windows and stone exterior surrounded by snow-covered landscape and trees. Text overlay reads "Serramenti da sogno.

Sector

Building

Tools

Restyling logo, website, press campaigns recruiting, press campaign Bonus 50%, landing page, digital ADV

Description

A point of reference for the creation of innovative windows and doors, Molaro is a company born in the simplicity of a carpentry shop and has become a reality with production plants of 15,000 m2 in Tarcento and Villa Santina and a showroom on the outskirts of Udine of about 1000 m2.

Together with Molaro, an online and offline communication strategy has been planned, for Italian and international customers.

Logo Restyling

The new Molaro logo, in the institutional red and black colors, puts the company name at the center, characterized by a bold, lowercase font and supported in part by the payoff “doors and windows”.

A square seal flanks the name, indicating the year of foundation and surmounted by an arch that represents the company’s ability to accommodate every type of structure, to insert cutting-edge windows and fixtures.

Website

Creating a website for Molaro meant giving shape to a company with over half a century of experience.

A digital story of arts and crafts, supported by the strength of new technologies, innovation and why not, specialization, in which each user can approach the products to understand their characteristics, imagine the most suitable solutions, find resellers and even manage their own personal area.

A computer monitor and a smartphone display a website for Italian company Molaro, featuring elegant architectural designs with stone walls and wooden beams. The site headline reads "Serramenti da sogno," which translates to "Dream Frames.

Screenshot of a website showcasing architectural design with images of modern interiors and exteriors. Includes sections for products, testimonials, company history, and contact information. Dominant colors are red, white, and gray.

Screenshot of a webpage for Molaro, featuring wooden sliding doors with large glass panels. The design emphasizes natural light and modern architecture, with detailed images of the sliding mechanisms and options for wood finishes.

Press campaign Bonus 50%

On the occasion of the Renovation Bonus, which affected homes and buildings throughout Italy, Molaro chose to occupy various spaces.

From the digital world to the paper world, from banners to national newspapers, such as Il Resto del Carlino, Il Cittadino, Il Mattino and local newspapers, such as Messaggero Veneto, Il Piccolo and Il Gazzettino.

A woman with red lipstick and styled hair looks through a white window frame. Text beside her promotes discounts on new windows and offers solutions for credit issues. Company's contact information and address are included at the bottom.

A hand holds a newspaper featuring an advertisement for Molaro windows. It shows a woman in a black turtleneck looking through a window. Glasses are placed above the newspaper. The text is in Italian.

Landing page

To intercept various target audiences, 4 types of landing pages were created, each aimed at a specific type of user including Italians and foreigners, private individuals and contracts, architects and surveyors.

A tablet displaying a website with text about Molaro's high-quality windows and doors, featuring a new design collection made in Italy. The tablet rests on a larger black surface.

A webpage featuring images of a large, rustic stone building with arched windows, set in a green landscape. The page includes text in Italian about quality furniture and craftsmanship. The background has red, white, and gray sections with various layouts.

Digital ADV

The landing pages were combined with a strategy of profiled campaigns in Italy and abroad (Canada, USA, Kenya, Saudi Arabia, Oman, Bahrain) on META and Google, dedicated to the various themes and areas of interest.

A smartphone displaying a modern interior with large windows on the screen. Beside it, there are four images showcasing elegant, spacious rooms with big windows and doors featuring different angles and views.

Recruiting Press Campaign

With the aim of “attracting” the best professionals and artisans in the area, several online and offline press campaigns were created.

Conveyed through banners and skins and on the pages of the local newspaper Messaggero Veneto, the campaigns served to highlight the opportunities offered by the company.