Monticolo & Foti

Crafting a brand image for the construction and plant engineering sector

Three construction workers are elevated on orange scissor lifts inside a large, empty industrial building with high ceilings and exposed ductwork. The workers are focused on the ceiling area, possibly installing or inspecting equipment.

Sector

Construction and plant engineering

Tools

Corporate identity, website, branding, advertising, reputation

Description

Monticolo & Foti is a Group of four companies specialized in various sectors within the construction field. From the creation of the new corporate identity, complete with sales specifications and website, to the design of ad hoc campaigns, the project for Monticolo & Foti has led to a series of targeted actions aimed at enhancing the Group both in terms of professionalism and environmental and social sensitivity.

Corporate identity

A blend of diverse knowhow, between images and words, to enhance and unify the company image, which led to the restyling of the logo, the creation of a tagline, and the development of the corporate identity.

A stack of business cards lies atop an array of laid-out business cards. The cards feature a green and white design, with the company name 'Monticolo & Foti' prominently displayed alongside contact details in both Italian and English.

Branding

Following the guidelines outlined previously with the creation of the corporate identity, we have developed the company profile: a fundamental tool for a company, functional to convey values, mission, and vision externally, also providing concrete examples of the most important projects.

An open brochure laid on a white surface, displaying text and images of modern architectural designs. The cover reads "MARTIAN," "Newly founded," and "Build beyond" with a green and white color scheme. Inside pages show building pictures and descriptive text.

A professional business layout featuring a group photo of four men in suits on the left page and a section of text in Italian on the right page. The left page header reads "M&F1 | Soci." The right page includes the heading "I Soci" and text describing team objectives and values.

A magazine layout featuring "M&FI | LE SOCIETÀ." Left page has text about "LBC - Lignano Beach Costruzioni." Right page shows images: a tall building, a modern living room with art, a bedroom with large windows, and a terrace view overlooking the ocean.

Website

For the institutional website, we chose a visually striking graphic solution, accompanied by wide photographic images – characterized by a significant presence of the human figure – to reveal the Group deep social DNA.

To reach the widest possible audience, we strengthened the company online presence through search engine optimization with an SEO perspective.

Technologies used

A desktop computer displaying a website with construction workers on the screen. The website header includes navigation links, contact information, and the headline "LA COMPETENZA CHE FA LA DIFFERENZA" in Italian, translating to "Expertise Makes the Difference.

A laptop and smartphone display the same construction company's website. The screen shows a banner with construction workers on-site and the text "LA COMPETENZA CHE FA LA DIFFERENZA." Below the banner, there are navigation links and sections for projects and sustainability.

A webpage showcasing architectural and construction projects. Header features an ornate building. Sections highlight completed projects, client testimonials, company information, and a new office reveal. Navigation links and social media icons are at the bottom. Text is in Italian.

Advertising

In support of the total makeover of the corporate image, we created two advertising campaigns: one institutional and one product-based, to be published in local newspapers and available in multiple versions, depending on the needs of the media.

Reputation

Continuing in the consolidation of the company image and values, at Christmas, we created a brand reputation print campaign to draw public attention back to the Group and remind its strong social commitment.