Monviert

Wine-growing and winemaking

Strategic consulting, brand identity, storytelling, visual identity, packaging and labeling, website, event

Repositioning a brand sometimes means rethinking it entirely, right down to its roots.

This is what happened with Monviert: a project launched to strengthen the brand and foster its growth in Italy and abroad through a new name, a new visual identity, and a communication strategy designed to present it to the public effectively across multiple channels.

The strategic consulting phase involved gathering internal and external data, analyzing key competitors, identifying relevant influencers, studying the new brand’s positioning, and defining a consistent tone of voice. These steps made it possible to precisely outline the brand’s values, identity, and communication strategy.

During the development of the new name and the tagline “Wine. Land. Love.,” the focus was on the target market and the need to authentically express the company’s identity. The goal was to create a distinctive, easily communicable name that would be immediately effective in international markets.

For the storytelling, the approach was to highlight the family history and its three-generation winemaking tradition, weaving these elements together with the promotion of a region renowned for its production excellence.

All BTL communication materials were designed to align with the values ​​expressed by the packaging and labels of the two new wine lines, recognizing that in the wine industry, the bottle itself—beyond its contents—”speaks.”

At the same time, an advertising campaign centered on the brand and its revitalized story supported the launch of Monviert’s new identity to an international audience.

The website was also redesigned to reflect the new visual identity, bringing Monviert’s look and feel to the digital space. To round out the project, a major official launch event was organized in collaboration with key regional political authorities and featuring renowned food personality Simone Rugiati, designed to engage target audiences and corporate stakeholders.

The event also served as the official unveiling and introduction of the new Monviert brand.