MSD Animal Health

Supporting the client in the Pet segment and in relations with pet lovers.

Two young children, one crouching and the other sitting, gently pet a happy Golden Retriever in a grassy, sunlit field. The children are laughing and the dog looks content with its tongue out. Sunlight streams in, creating a warm, inviting atmosphere.

Sector

Health

Brands

Exspot, Scalibor, Panacur & Panadron Plus, Remover, Thermochip Mini & Sure Sense.

Description

A world leader in research and innovation at the service of animal health, MSD Animal Health is an international group whose holistic, synergistic, and collaborative approach between different scientific and medical disciplines is called One Health.

Its goal? To effectively communicate the brands Exspot, Scalibor, Panacur & Panadron Plus, Remover, Thermochip Mini & Sure Sense with the aim of improving the well-being of our 4-legged friends. And therefore, of humans!

Exspot

Exspot is a product dedicated to dogs, whose communication concept is designed to be adapted across a wide range of tools and materials, both for the B2B and B2C audiences.

From brochures to displays, from packaging to shopping bags, and of course, in print campaigns and posters, Exspot communication language is direct and simple and above all, it must comply with the guidelines issued by the Ministry of Health.

A person holds a poster that highlights Exspot, a topical solution for dogs. The poster features a woman and a dog, promoting 4 weeks of protection against external parasites. The text and images emphasize its usage and benefits, with branding from MSD Animal Health.

An ad for EXSPOT® by MSD Animal Health. It features a dog and a woman relaxing in a park. The product advertises protection for dogs against external parasites for 4 weeks. There are images of EXSPOT® packaging and icons indicating the pests it protects against.

Two green and yellow pamphlets with dog images and Italian text describe EXSPOT, a solution for protecting pets from fleas, ticks, and other parasites. The top pamphlet highlights convenience and use, while the bottom one compares EXSPOT with other products.

Panacur & Panadron Plus

Panacur & Panadron Plus are two categories of SOP medicines aimed at protecting dogs and cats from internal parasites. When targeting the B2B audience, specifically pharmacists, the two products are presented together, almost as if they were already on display in the store.

On the contrary, for the B2C audience, each product with its respective variants (tablets or paste, standard or XL size) is presented separately.

All this results in a comprehensive and articulate offline and online communication, creating three concepts: one for Panacur, one for Panadron Plus, and one for the products together, which are adapted into print campaigns, flyers, brochures, and digital marketing campaigns.

Three boxes of Panadron Plus dog medication are displayed. The box on the left is for small dogs, the middle box for medium-sized dogs, and the right box for large dogs. Each package features a different dog photo and text in Italian.

Three packages of Panacron Plus deworming medication for dogs are displayed against a blue background. The text reads, "Una sola somministrazione contro nematodi e cestodi. Per cani di tutte le età e taglie." A fluffy dog is pictured on the leftmost package.

A person holding up a copy of "Gazzetta della Cinofilia" magazine, which features on its cover an image of a dog trainer walking a dog outside with a tennis ball in hand. The back cover shows an advertisement for pet health products with pictures of dogs.

A double-page spread from a magazine featuring pet health products from Panacur C and Panacur FJB targeted at dogs and cats. The pages contain images of dogs and cats alongside product shots and text in Italian promoting internal parasite solutions.

Scalibor

One of MSD Animal Health flagship products, Scalibor, focuses on increasing disease awareness among users through the Scalidogs page.

How does it do it?

With informative and interactive posts in a light tone of voice, including quizzes, columns, tips, and help for pet lovers to take better care of their dogs.

An image features a smartphone displaying a social media post by ScalìDogs about creating a safe home for dogs. Next to the phone are three orange panels with illustrations and safety tips for dogs in the kitchen, yard, and living room, written in Italian.

An iPhone displaying the Facebook page "Scalidogs" against a yellow background. The cover photo shows a person in yellow interacting with a dog. The page has 32,196 likes.

A smartphone screen displays a "ScaliDogs" social media post. The post questions if a dog is at risk after playing with a Leishmaniasis-infected dog. It clarifies that Leishmaniasis does not spread from animal to animal. Below, two dogs play in a grassy area.

Thermochip Mini & Sure Sense

Thermochip Mini is an innovative product from MSD Animal Health and the first and the only microchip with an integrated biosensor for the identification of dogs, cats, and ferrets, and the rapid and stress-free detection of temperature.

Cutting-edge technology for animal welfare, presented through brochures, flyers, posters, and online platforms, on the MSD Animal Health website and social media.

In a world dedicated to pets, veterinary clinics often become the preferred space to communicate with pet owners since they are a safe and ‘protected’ place to inform and engage them, especially during the brief waiting time before the visit.