Neauvia

Transform a scientific appointment into a glamourful happening

A red notebook with an illustration of a stylish woman in a large hat, sunglasses, and red lipstick, with the Colosseum in the background. Text reads “NEAUVIA days ROME 2025 LA DOLCE VITA.”.

Sector

Events

Tools

Naming and payoff, logo and corporate identity, BTL tools | gift |, organization, supervision and coordination, content production

Description

Beyond the confines of a traditional medical-scientific congress, and beyond the standard concept of a professional gathering, lie the Neauvia Days.

Neauvia Days represents a new event format dedicated to the international scientific community: two days of meeting, exchange, and sharing held in the magnificent setting of the Rome Cavalieri Waldorf Astoria, situated on the Capital’s highest hill.

The event, themed around the “Dolce Vita,” brought together over 300 guests and more than 150 internationally renowned speakers and opinion leaders—including eight winners of the Best Clinical Case Awards. The program featured a blend of educational sessions, talks, and meetings on regenerative medicine alongside experiential activities and celebrations.

From the décor, event direction, and entertainment to the gifts and staff coordination, every element was designed to strike a perfect balance between the scientific world and the lifestyle realm. The two-day event culminated in a special gala dinner where the “Dolce Vita” spirit was expressed in all its forms, making the guests just as central to the occasion as the brand itself.

Every detail of the event was shaped by a creative concept that leveraged Neauvia’s iconic red, amplified by a tiger-and-flower pattern and an illustration of a female figure reminiscent of 1970s divas—complete with a wide-brimmed hat concealing the silhouette of the Colosseum.

The result was an inaugural edition that successfully wove together medical rigor and “Dolce Vita” style, demonstrating how science and entertainment can merge on a single stage to create a shared experience—one capable of telling the brand’s story with authority, vision, and style.

Three postcards featuring stylish women in red outfits posing with a red scooter are arranged diagonally on a red surface, with dramatic shadows falling across the scene.
A hand holds several stylish postcards featuring a fashionable woman in red outfits, sunglasses, and a headscarf, posing outdoors with travel-themed backgrounds and "NEAUVIA days" branding.
A large, elegant banquet hall with round tables covered in white cloths, glowing candles, and white chairs. A red carpet leads to a stage with a large screen displaying a stylized illustration of a woman in a hat.
A tri-fold event program with red and white accents lies open on a red surface, displaying a welcome message, itinerary, and event details in organized sections with varied headings and bullet points.
A stylish booklet with a red cover showing an illustrated woman in a wide-brimmed hat and sunglasses, with the Colosseum on her hat. Text reads: “NEAUVIA days, ROME 2025, LA DOLCE VITA.” The booklet rests on a red surface.
Three versions of the "NEAUVIA days ROME 2025" event logo are shown: a construction/layout version in gray and blue, and two final versions on cream and red backgrounds in red and white text.
Three versions of the text logo "LA DOLCE VITA," shown in a stylish serif font: one with grid lines on white, one in red on a pale background, and one in white on a red background.
A red bow tie with a repeating black and white floral pattern, displayed against a plain light background. The bow tie is neatly arranged, highlighting its intricate design.
A silky scarf with a red border and a floral pattern in shades of red, pink, and beige, accented with tiger illustrations, draped over a horizontal black rod against a matching red background.
A red bookmark with a photo of a woman in a red dress and hat, standing in front of a stone building, placed inside a red book on a matching red surface. The bookmark features elegant white text and a small illustrated logo.
A man in a black suit and white shirt wears a red floral bow tie. Matching floral cards and a red pocket square are tucked in his jacket pocket. Only the lower part of his bearded face is visible.
A silky, floral-patterned scarf with pink and metallic accents drapes over a bright pink filing cabinet against a matching pink background.

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