Neauvia Italia

Medical-Scientific

Store design, event management, landing page, e-commerce, marketing automation, social media, meta advertising, content strategy

Neauvia Italia is an international benchmark in the aesthetic medicine and professional skincare sector, which sought to open its first B2C retail store, translating the brand’s identity into a recognizable, functional environment aligned with its premium positioning.

The project began with the store’s concept and design, covering every development phase: from space definition and on-site construction coordination to the final handover.

The store opening was supported by an integrated launch strategy that combined digital tools and physical materials. Save-the-dates, personalized invitations, a dedicated landing page, community communications, and event management services all contributed to building anticipation and engagement around the opening event, creating a shared experience bridging the physical and digital worlds.

The grand opening was attended by institutions, industry professionals, and prominent figures from the sports world, turning the launch into a major visibility and networking opportunity for the brand.

In parallel, the e-commerce platform was developed, designed to offer a seamless and consistent shopping experience. Here, the integration of marketing automation tools allowed the brand to build an ongoing dialogue with the community through promotional campaigns, newsletters, and loyalty activities.

To support the project, a continuous digital strategy was defined, including the setup of social media channels, organic content production, and dedicated Meta campaigns aimed at both driving e-commerce sales and promoting the physical store.

An omnichannel strategy that connects experience, relationship, and sales, helping to consolidate Neauvia’s presence in the Italian market.