Neauvia

Designing a disruptive rebranding for the world of aesthetic medicine

Sector

Medical

Tools

Naming, logo, visual identity, photographic shooting, still life, adv, packaging, magazine, website, events, digital events, Neauvia channel, epil me launch campaign, laser me launch campaign

DESCRIPTION

To accompany the rapid growth and evolution of Neauvia, an international leader in the field of aesthetic medicine, we have renewed the brand image by giving voice to its revolutionary holistic approach to aesthetic treatments.

NAMING

A brand destined to trace innovative and personalized paths in the world of aesthetic medicine. This is the concept from which we began to create an iconic, feminine, and timeless naming. Neauvia was thus born, as a new path in the aesthetic medicine sector for both B2B and B2C targets.

LOGO

Refined, iconic, chic. Just like the naming, the Neauvia logo ‘plays’ with subtle and delicate shapes, which are also capable of remaining in the memory. In addition, it is represented by the color red, a shade unprecedented in the world of aesthetic medicine.

VISUAL IDENTITY

The project was born from the study of a new visual identity, strongly characterized by ‘Neauvia red’, which has always contributed to guaranteeing the brand a unique positioning in the sector. The creative concept ‘Red & Independent’ was then developed: a differentiating path, which speaks to women and men with strong and determined personalities, who follow their passions without being influenced by social patterns.

An arrangement of red branded items from Neauvia: a large travel bag, a t-shirt, a smaller pouch, a towel, an umbrella, a cap, a lighter, a notebook, a rectangular glass object, and a sleep mask. All items are neatly laid out on a white background.

PHOTOGRAPHIC SHOOTING

To give substance to Neauvia disruptive approach to beauty, the photographic shooting has a clear one fashion inspiration, which focuses on the important characterization of male and female models, and which allow the brand to be represented on a global level.

A woman sits cross-legged on a bed in a warmly lit room, focused on a laptop screen. She is wearing a red blouse and has her hair tied up. The bed has white linens, colorful pillows, and a vintage patterned headboard. Warm, ambient lighting sets a cozy atmosphere.

Three models stand against a red backdrop, each wearing distinct red outfits. The first model on the left has long, wavy dark hair and wears a sleeveless top. The center model sports a sleek hairstyle and a red blazer, while the third model wears a high-neck sweater.

A person dressed in a stylish red suit stands confidently in a modern room, holding a large black leather bag. The room features wooden panels, a blue rug, and a green sofa with brown cushions, and a framed picture on the wall.

STILL LIFE

The still-life shots of cosmeceutical products clearly indicate the natural active ingredients that characterize their formulations, with an image that breaks away from the conventional standards of representation.

A group of red Neauvia skincare products arranged in an artistic display against a vibrant red geometric background. The set includes bottles and a jar with reflective silver caps, showcasing a modern and sleek design.

A dark-colored skincare product bottle labeled "NEAUVIA Rebalancing Cream Man" stands on a reflective black surface with angled, geometric black panels in the background, creating an abstract, modern setting.

ADV

Neauvia has always been a brand that combines the concept of beauty with lifestyle and with a strong, determined attitude, like a ‘red carpet’ for women and men of all ages. These are the foundations that led to the creation of a fashion communication campaign that mixes city gray with Neauvia red, telling the life of the metropolis between style, cult of beauty, and naturally, of one’s own external and internal well-being.

A person with sunglasses, dressed in a dark blazer, stands in an urban setting holding a white mug in one hand and reading a newspaper with the headline "Rethinking Medical Aesthetics" and a cover image of a person in a red outfit.

A backlit advertisement display features a fashionably dressed person in a red coat and light-colored hair, set against an urban backdrop. The text on the display reads "Neauvia: Rethinking Medical Aesthetics.

PACKAGING

The Neauvia packaging takes up the corporate identity, evolving it into a three-dimensional concept. A differentiating and valuable project which, by using the color red, literally dresses the products, giving them the disruptive personality of Neauvia.

Four boxes of Neauvia products labeled "Hydro Deluxe 2.5ml," "Hydro Deluxe Man," "Stimulate," and "Stimulate Man" are displayed. Two syringes with needles are placed in front of the boxes. The packaging is predominantly white, red, and black.

MAGAZINE

Rethinking Neauvia communication approach also means intervening in the various tools, thus replacing the conventional catalog with a magazine: this is the ideal tool to present the lifestyle, scientific contents, and products offered by the brand, ensuring at the same time a pleasant reading experience.

A red booklet with "NEAUVIA" on the cover. It is open to a page with text reading "VISION", opposite to a photo of two women in stylish outfits walking down a street. The background is minimalist and light grey.

A magazine cover featuring a woman using a beauty product, titled "NEAUVIA." The headlines include "Aesthetic Cosmeceuticals," "Smart Combination Therapy," and "Rethinking Medical Aesthetics." The magazine promises amplified aesthetic results.

A two-page magazine spread with the headline "The synergistic approach." The left page features a woman in a red outfit posing by flowers and another sitting on steps. The right page has a woman in a red suit holding a black bag. Text discusses cosmetic procedures.

A magazine spread features a woman in red satin pajamas sitting on a bed and using a laptop. The text beside her reads, "Rethinking Medical Aesthetics," discussing innovations in the field. The background includes dimmed lighting and a modern, stylish interior.

WEBSITE

An innovative digital platform that strengthens Neauvia online presence and further highlights the disruptive personality of the brand.

The new Neauvia website is an immersive and mobile-first experience, where users can enjoy high-quality content in an intuitive and simple way.

Inside, there is also the Neauvia Channel container with videos, informative workshops, and TV programs such as the now famous Neauvia Prime Time and Red Science Thursday. Created for both B2B and B2C targets, with the peculiarity of allowing affiliates and distributors to customize some parts of the platform, the new Neauvia website is an authentic and original digital ecosystem, curated in every single detail, from the concept development phase to the moment of launch.

Used technologies

An overhead view of a MacBook laptop and two iPad tablets displaying a website with a red-themed design. The website features an image of a person in a red jacket and the text "RETHINKING MEDICAL AESTHETICS" on the screens.

EVENTS

The new visual identity was also declined in exhibition spaces, to convey coherence to the brand identity. The first presentation of the new identity took place at one of the most important trade fairs in the world: IMCAS in Paris.

A grand entrance illuminated in red light showcases a vertical banner with the text "NEAUVIA" in white. The high ceiling features ornate architectural details, with tall windows flanking the banner. Silhouetted figures stand beneath the dramatic lighting.

The Eiffel Tower, illuminated with golden lights, stands out against the dark night sky. A faint blue streak of light crosses the sky above the tower, adding a dynamic element to the scene. Trees are visible in the lower foreground, partially silhouetted.

A modern conference room with red and black chairs arranged in rows. The room features a curved ceiling with recessed lighting, a red podium, and large posters of diverse models on the walls. The background has a red banner with white text.

DIGITAL EVENT

To surprise the market and convey the brand innovative imprint, it has been studied and created Neauvia Prime Time, a unique and engaging talk show hosted by a presenter and with several exceptional guests.

The result was a success: the live streaming broadcast on Neauvia Channel was viewed by more than 3,000 viewers from over 77 countries.

A disruptive and unprecedented format, which allowed the brand to interact with customers and prospects even in a moment of social distance.

Three smartphones display fashion images and text on their screens. The left screen shows a woman in a floral backdrop with the text "# Be POWERFUL." The center screen showcases a woman in a red coat with the text "# Be NEAUVIA." The right screen has a model in an elegant pose with the text "# Be DISTINCTIVE.

A man in a suit stands beside a large red sign displaying "Stay Connected" and "neauvichannel.com" in white text. The lower right corner of the image shows a label with "Prof. Nicola Zerbiniati, Dermatologist and Veneorlogist, Neauvia Scientific Director".

NEAUVIA CHANNEL

Dedicated entirely to beauty, lifestyle, and well-being, with solid scientific foundations: this is Neauvia Channel, an unprecedented immediate and interactive phygital experience, expertly mixing authority and entertainment. Here, informative and scientific contents are conveyed worldwide by using exceptional testimonials and the engaging language of television shows.

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