Imer Group / ORU

Industry

BTL: product brochures, technical catalogs, folders; content production: corporate videos, product videos, renderings; international trade fairs: welcome kits, stand customization, product customization

ORU is an Italian company operating in the construction sector and manufacturing concrete mixing plants and machinery.

With the strength of the Imer Group—a European leader in the production of construction equipment—and a consolidated market presence, ORU has embarked on a journey to redefine and simplify its brand identity to improve the operations of its sales network and make communication with its target audience more effective.

Among the BTL tools, the project included the conception and design of specific tools for the sales force, such as explanatory brochures, catalogs, and technical summaries organized by product line, as well as customizable folders according to needs.

As part of content production, immersive video content and renderings were created, primarily to enhance the website and numerous digital tools, as well as to serve as a backdrop for the new institutional stand created for Bauma, the world’s largest construction trade fair.

ORU presented some of its flagship products at its new booth at Bauma: completely redesigned concrete mixing plants and machines.

On the digital front, ORU also launched a special app in multiple languages for the trade fair’s international audience.