Osteria al Toscano

Increase the online visibility of a historic restaurant

Sector

Restaurant

Tools

Storytelling, website, social media

Description

Il Toscano is a historic venue where you can rediscover an experienced cuisine, an important cellar and a convivial and spontaneous atmosphere, the result of a mix of traditions that blend flavors from central Italy with those of the north.

With a well-established reputation, the need for Il Toscano was to make its history, identity and dishes “visible” online too, thus increasing notoriety and brand authority from a digital point of view.

Storytelling

The emotional component of a love story, the continuous experimentation in the kitchen, the “double” soul of the Ostaria that brings Tuscan-Friulian traditions to the table, are the cornerstones of the storytelling created for Il Toscano.

A story created to inspire future customers and regulars, some hungry, some looking for a glass of wine, with a reassuring and intimate TOV, never elitist.

A cozy restaurant interior with a large wall clock and a window view of a lush garden. Warm hanging lights illuminate the scene, and wine glasses are set on a wooden table, creating an inviting atmosphere.

A cozy wine-themed restaurant features a wooden table set with glasses and napkins. A wall shelf displays an array of wine bottles. A warm painting depicting three figures with an umbrella adds charm to the softly lit ambiance.

A dimly lit wine cellar with wooden shelves filled with a variety of wine bottles. Each shelf is organized, showcasing bottles of different sizes and labels. Two hanging light bulbs illuminate the space, creating a cozy ambiance.

Cozy outdoor dining area with warm hanging lamps above a set table. The background features a window showcasing shelves of wine bottles and a few plants, creating an inviting ambiance.

Cozy restaurant patio with wooden tables and chairs. Warm lighting hangs overhead, creating a relaxed ambiance. Lush plants and flowers adorn the walls, enhancing the serene atmosphere. Two wine glasses are placed on each table.

A cozy restaurant interior with a wooden table set for four, featuring wine glasses and a soft-lit ambiance. The walls are adorned with paintings, including figures dancing and people under umbrellas. A warm, inviting atmosphere fills the space.

Website

The showcase site succeeds in recreating the rustic and familiar atmosphere of the place, to tell its story of “love and flavor” also online.

The colors reflect the tones and style of the restaurant, while the illustrated elements are a reference to the cuisine, full-bodied, sincere.

Graphics and texts complete the experience with simplicity, enhancing each other with the contribution of warm and enveloping photographic images.

A computer screen displays the homepage of "Il Toscano" restaurant website. The page features the restaurant's name and shows a cozy interior setting with wooden tables and a large wall clock.

Restaurant website showing a team photo of five people dressed in formal attire, sitting and standing in an elegant, dimly lit setting. Below, there is a welcome message and a section inviting people to visit, written in Italian.

A restaurant promotion featuring a chef cooking in a kitchen with several dishes. The text includes an Italian welcome message and the restaurant's contact details, hours, and address. Decorative text and utensils are displayed in the background.

A restaurant menu on a blue background with sections for antipasti, salumi e formaggi, and primi piatti. Headings and descriptions are in Italian, featuring a focus on Tuscan and Friulian cuisine with elegant typography.

Social

The editorial plan of the Instagram profile takes up and declines the visual identity of the website, giving ample space to the history of the place, with small photographic glimpses of the kitchen, dining room and cellar, which together contribute to telling the unique atmosphere and identity of the restaurant.

Posts related to the menu cannot be missed, to tempt users by inviting them to stop and eat.