Pilosio

Supporting an international repositioning project

A hand holding a pencil is drawing a child on top of a sketch of the Earth. The child appears to be peering down at the globe. The image is in black and white, and the artist's signature is visible in the bottom right corner.

Sector

Construction

Tools

50th Anniversary, brand identity, advertising, video, company profile, catalog, international trade fairs, award design, press office, magazine

Description

Pilosio is an historic company that produces scaffolding, formwork, and shoring for construction and maintenance in the construction, infrastructure, and entertainment sectors.

The project related to the company expansion into the global market involved planning new business objectives with a cross-cutting corporate communication project: from brand identity to communication tools such as company profiles, magazines, catalogs, and videos, from advertising to the establishment of an international award, from the press office to trade fair communication.

Brand identity

The restyling of the logo, with a new payoff in English, is coherently designed with the goal of internationalization and serves as an image vehicle throughout the corporate coordinated materials.

Company profile

The 50th anniversary is a milestone commemorated by Pilosio with a company profile that traces the history of the company and the milestones that have marked its success in the global market.

Black and white image of a building under construction with scaffolding, viewed from a low angle. The text "PILOSIO BUILT TO BUILD" is in blue at the top right corner.

An open book displays a black and white aerial photograph of a large industrial building with surrounding fields on the right page. The left page contains blocks of text in a clean, sans-serif font, offering a historical or descriptive narrative.

Magazine

An additional tangible tool to present the company reality and the new construction sites worldwide.

Institutional video

The corporate video showcases Pilosio strong drive for technological innovation, communicating the solidity of a brand capable of supporting major international contracts related to the construction industry.

Advertising

To support the company in its repositioning project, several campaigns were created and published in newspapers and trade magazines in Italy and abroad.

Newspaper page featuring an advertisement for Pilosio with the headline "DNA PILOSIO. BORN TO BUILD." The ad showcases a structure resembling a DNA double helix with text and images below highlighting Pilosio's construction products and services.

A construction project featuring a cylindrical building scaffolded with multi-directional scaffolding against a blue sky. White and blue text on scaffolding reads: "Visit us at bauma 2013, April 15-21." UNISPAN and Pilosio logos are displayed at the bottom.

Catalogs

A ‘weighty’ volume that brings together the entire Pilosio world, communicating tangibly and concretely all the company expertise. A tool that qualifies it as a leading player in the industry.

Two construction-related booklets are displayed on a light-colored surface. One booklet is closed with a dark cover featuring a construction site view and the word

50th anniversary

With 50 years of activity behind it, Pilosio became the protagonist of a major event celebrated within the company with employees, clients, suppliers, and close friends.

This became the occasion to create an ad hoc brand image, with a logo and coordinated image dedicated to the anniversary.

A newspaper page featuring an advertisement celebrating the 50th anniversary of Pilosio. The design incorporates scaffolding elements with the number 50 prominently displayed. The text above reads, "INSIEME, ABBIAMO COSTRUITO." Logos of partnering brands are at the bottom.

A man in a suit is being interviewed by a woman holding a microphone. A cameraman wearing headphones is filming the interview. They are indoors with white drapes and a background banner displaying multiple logos.

International trade fairs

For the BAUMA in Munich, the world largest construction trade fair, it was necessary to design an entire pavilion with Pilosio scaffolding: an original and impactful architectural solution, in which weaves and scaffolding give movement to the structure.

People walking by a modern building with a black corrugated facade and an intricate support structure. The building has the word "APILOSIO" written on it and is likely part of an exhibition or trade fair.

Panoramic view of a construction site with multiple workers and cranes in action. The workers are lifting and placing large concrete slabs. The text "Pilosio Built To Build" is prominently displayed in the sky above the scene.

Award

The creation of an award of international importance, the Pilosio Building Peace Award, has brought about a comparison with competitors on the level of entrepreneurial culture and the recognition of the importance of ‘building’ as a social and relational fact that influences social dynamics.

Opinion leaders of planetary stature, such as Ram Charan and Nouriel Roubini, were involved in this project.

A hand drawing a globe with a pencil. On top of the globe, a person is kneeling, examining the surface closely. The drawing is in black and white, emphasizing the fine details and textures of the sketch. The artist's signature is visible in the bottom right corner.

A bronze sculpture depicts a person pushing a large spherical object, reminiscent of a globe. The person is bent over with their hands on the sphere, exerting effort. The sphere has textured features and a small plaque with engraved writing.

Three men in suits are standing on stage. The man on the left has a headset mic, and they are jointly holding a large trophy or award. The background features blue curtains and a screen.

Two men are pictured during an award ceremony. The man on the left, in a dark suit, is handing a globe-shaped trophy with a sculpture on it to the older man on the right, who is wearing a light suit. They are standing in front of a draped backdrop with a microphone visible.

A man with gray hair wearing a white shirt and a red tie sits at a table. He gestures with his hands, appearing to speak. A watch is visible on his left wrist. On the table, there is a document, a pen, a folder, and a glass of water. White curtains hang behind him.

Press office

The expansion of relations and company business was communicated through the press office, responsible for managing the reputational sphere and valorizing the great steps taken also in terms of the economic significance of the orders.

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