Portopiccolo

Developing an engagement project in a location of international interest.

Whimsical night sky scene with a castle, princess, carriage, and various magical elements like a wand, ring, crown, and rainbow. Birds, clouds, stars, and a whale on a cloud are scattered across the dark blue background.

Sector

Tourism

Tools

Concept and coordinated image, radio spots, digital banners, social advertising, site-specific setups, supervision and coordination, photo and video reporting

Description

Portopiccolo as a fairy tale village. This will be remembered by countless guests, tourists, and curious people who, from December to January, have been amazed by ice sculptures, music and dance shows, moments of play, entertainment, and treats for adults and children.

Being a tourist destination during the summer holidays, the traveling event succeeded in ‘illuminating’ the gem of the upper Adriatic during an unusual time of year, transforming Portopiccolo into a true magical village for the enjoyment of the whole family.

Concept and coordinated image

A blend of Christmas and Cinderella’s fairy tale: this was the starting point for a ‘magical’ communication concept, with an illustrated and kid-oriented visual campaign and a playful and attractive tone of voice aimed at all families.

Three rectangular graphics display the text "PORTOPICCOLO UN BORGO DA FAVOLA" and the date range "DAL 08.12.2023 AL 06.01.2024." The text is shown in black on white, white on blue, and black on beige backgrounds.

A brochure lies on a table, showcasing an event titled "Portopiccolo: Un Borgo da Favola" with animated illustrations of a princess, a carriage, and stars. The text also mentions "Cerimonia e teatro si incontrano in riva al mare." The design is predominantly blue.

A folded map displaying a coastal area with illustrated buildings, pathways, and waterways. Various landmarks and amenities are indicated with icons. The map includes natural features such as green spaces and bodies of water, with labels for key locations.

A folded resort map showcasing a detailed layout of buildings, walkways, parking areas, and amenities around a waterfront. Key locations are marked with icons and labels for shops, restaurants, and services. Water and gardens are depicted in blue and green respectively.

An open pamphlet with a light green and grey map on the left side and a dark blue list with white text on the right side. The map includes pathways and various labeled locations. The list provides detailed information or a guide related to the map.

A dark blue poster titled "PORTOPICOLO: UN BORGO DA FAVOLA" depicting Cinderella and Christmas by the sea. Illustrations include Cinderella, a castle, and a horse-drawn carriage. Dates range from December 8, 2023, to January 6, 2024. A program schedule is listed below.

Radio Spots

A medley of the famous song ‘Bibbidi Bobbidi Boo’ and an equally iconic Christmas background. This is how ‘Portopiccolo, Un Borgo da Favola’ presented itself to its audience, through a creative and catchy radio spot, to hum along in the car.

Digital Banners

Starting from the coordinated image, the most important newspapers in Friuli Venezia Giulia welcomed the banners of ‘Portopiccolo, Un Borgo da Favola’, allowing users to discover, through a dedicated landing page, the main information about the event and the scheduled activities.

A computer monitor and a tablet display a website with the same themed banner. The banner has a dark blue background with line drawings of various objects and text that reads "PORTO PICCOLO" alongside additional smaller text. Both devices are on a dark blue background.

Social Advertising

Portopiccolo social feeds have literally transformed for ‘Un Borgo da Favola’, integrating the institutional communication of the location with a social media campaign, with sponsored posts dedicated to the event and targeted in Italy and abroad.

An image shows three white iPhones laying on a flat surface, displaying a dark blue-themed event poster with gold and white details for "PORTOPICCOLO Un Borgo da Favola." Illustrations include a Ferris wheel, a castle, and a child in a festive outfit.

A digital advertisement for a Christmas event at Portopiccolo, running from December 8, 2023, to January 6, 2024. The design includes a Cinderella-themed illustration with a carriage, a Christmas tree, and festive elements. Buttons for "Close" and "Learn More" are at the bottom.

A digital poster for Portopiccolo's holiday events, featuring text in Italian that translates to "From December 8, 2023 to January 6, 2024. Portopiccolo, a fairytale village. Unique Christmas events. A fairytale atmosphere to celebrate Christmas in a big way.

A promotional poster for "Portopiccolo: Un Borgo da Favola," featuring Cinderella and Christmas at the seaside. The dark blue background has whimsical line drawings of Cinderella, her carriage, and festive decorations. Event dates are from December 8, 2023, to January 6, 2024.

A dark blue poster with white and gold illustrations announces "Portopiccolo: Un Borgo da Favola," an event running from December 8, 2023, to January 6, 2024. It features holiday activities for families and includes images of Cinderella, a castle, and holiday ornaments. There are two buttons: "Chiudi" and "Scopri di più.

An advertisement for "PortoPiccolo: Un Borgo da Favola" event. The poster mentions "Cenerentola e il Natale si Incontrano in Riva al Mare," dated from 08.12.2023 to 06.01.2024. It highlights family entertainment and a magical Christmas atmosphere.

Site-specific setups

A Christmas full of magic, thanks to Cinderella fairy tale but also to the numerous site-specific setups created for the occasion within the village, including a gigantic luminous tree to ‘explore’ with the family, themed lights and decorations, ‘crystal’ sculptures made live by ice artisans, and even a splendid carriage to let children travel with their imagination.

A peaceful evening scene of a Mediterranean village under a dramatic orange and pink sunset. Streetlights are lit up along a winding road lined with greenery and bushes. A digital sign with fuel prices stands on the right, with cliffs and houses in the background.

A large, illuminated Christmas tree stands in the center of a cobblestone square, surrounded by buildings. A person and a child look at the tree. In the background, hills and a colorful sunset sky add to the festive ambiance. A street lamp is lit nearby.

A marina at sunset, with docked sailboats and a vibrant orange and pink sky. The foreground features a walkway with modern, circular seating made of blue patterned material. To the left, two illuminated angel decorations are mounted on a building.

A covered walkway with glowing angel sculptures lining one side. The angels are made of numerous small lights, illuminating the corridor. The ceiling is wooden with evenly spaced light fixtures, and potted plants adorn the space.

A glowing, translucent star-shaped object with multiple points hovers above a waterfront promenade lined with boats. Buildings and trees are visible in the background, and the sky is streaked with orange and purple hues. The scene appears surreal and mystical.

A large, spherical light sculpture covered in golden LED lights is placed in the middle of a paved courtyard. Traditional street lamps glow in the background as the sun sets, creating a striking contrast between the warm artificial lights and the natural twilight.

Supervision and coordination

Organizing a multi-day event, outdoor, open to the public, means scouting resources, selecting performers, performances, and setups, organizing moments and modes of entertainment, coordinating work teams before and after the event, accounting for contingencies, and being able to manage them, naturally even ‘live’, for everyone’s satisfaction.

Photo and video reportage

Even though the phone – and especially its camera! – is an extension of every human being, during an event, official photos and videos are an indispensable tool that allows guests to remember every moment, immortalizing it from different perspectives.