TurismoFvg

Accompanying Friuli Venezia Giulia on a journey to enhance its territory.

Aerial view of a lush green valley with a winding river, flanked by mountains under a sunset sky. The Italian text "IO SONO RADICI E CONNESSIONI" is prominently overlaid on the image.

Sector

Tourism

Tools

Communication concept, advertising, winter domination, food and wine domination, digital advertising, below-the-line tools, radio spots, photographic shooting

Description

Spanning from the sea to the mountains, from food and wine specialties to unique raw materials, Friuli Venezia Giulia is a region with countless possibilities, guided through communication campaigns on major national and international media.

From the ski pass to the beach umbrellas, from local folklore to craftsmanship of the remotest villages, Friuli Venezia Giulia continues to amaze and be talked about, always presenting itself personally.

Communication concept

The design of every communication tool dedicated to PromoTurismo FVG and its business units was preceded by the creation of a creative concept.

‘I am…’, an incipit used and appreciated not only by the region inhabitants and tourists but also, and above all, by the media, has become the central and adaptable concept of all campaigns bearing the region name.

An agricultural landscape in Friuli Venezia Giulia, Italy, with text overlay in Italian: "IO SONO FRIULI VENEZIA GIULIA", "IO SONO PASSIONE", "IO SONO ISTINTO", "IO SONO ENERGIA", "IO SONO UNICITÀ", "IO SONO STUPORE", "IO SONO ISPIRAZIONE".

Advertising

Friuli Venezia Giulia is a multifaceted region, welcoming and yet wild, intimate yet open to multiculturalism.

A blend of culture and biodiversity, winter and summer sports, outdoor adventures, surprising villages, relaxation among vineyards, food and wine events, and traditions to celebrate. These are the communication pillars for all projects relating to the promotion of the territory, supported by a Friuli Venezia Giulia ‘with open arms’, which speaks firsthand through newspapers, magazines, social networks, and banners.

Three posters hang side by side, each showcasing different aspects of Friuli Venezia Giulia, Italy. The first features a scenic landscape, the second a tranquil water scene with flamingos, and the third an action shot of a skier. Text on each poster in Italian translates to "I am Discovery," "I am Authentic Nature," and "I am Descent.

Two open newspapers are shown. The left page has a black background with a large soccer ball and the text "IO SONO SPORT." The right page features various sports articles and images with prominent headlines and a colorful layout.

A framed travel advertisement featuring top and bottom images. The top shows Milan's Duomo Cathedral at sunset, and the bottom displays Trieste's Piazza Unità d'Italia under a sunny sky. Text promotes quick travel between Milan and Friuli Venezia Giulia in under an hour.

Winter Domination

Not just a page but an entire national newspaper, often two simultaneously, hosts the region communication campaigns.

The monographic, or domination, project is a successful ongoing endeavor, a must-have that anticipates the winter season by shining a spotlight on ski resorts, snow and ice adventures, villages and typical cuisines, handicrafts, food and wine events, and cultural events.

A newspaper to browse, reading and discovering, page after page, the intimate, personal, and dreamy stories of Friuli Venezia Giulia.

A poster features a photo of snow-covered mountains under a partly cloudy sky with text in Italian promoting Friuli Venezia Giulia. Two people in winter gear are seen trekking in the snow near the bottom. Website and contact information are provided.

This image shows two scenic views of Friuli Venezia Giulia, Italy. The top half features a mountain landscape at sunrise; the bottom half shows a picturesque village with a historic fortress at sunset. Text promotes the region as "Revelations." Contact information is provided.

An advertisement features a snow-covered alpine village at dusk on the upper half and participants in a nighttime traditional folklore festival holding flaming torches on the lower half. Text reads "IO SONO FOLCLORE" and provides contact information for Friuli Venezia Giulia tourism.

Two snowboarders in a snow-covered mountain setting. The top half of the image features a rocky archway scene; beneath it, a duo ascends a snowy slope, snowboards in hand. Text highlights "Io Sono Istinto" and contact information for Turismo Friuli Venezia Giulia.

A promotional poster for Val Cimoliana and Valcellina in Friuli Venezia Giulia, Italy, showing snow-capped mountains above a village by a lake. The text reads "IO SONO TRASPARENZA" with contact information and a QR code in the bottom left corner.

Two people in winter gear snowshoe on a snowy trail surrounded by snow-covered trees and mountains. Below, a panoramic view of snow-blanketed trees is seen. Accompanying text: "IO SONO EQUILIBRIO. IO SONO FRIULI VENEZIA GIULIA." Contact info and QR code are present.

Skiers and snowboarders descend a snowy mountain slope under a clear blue sky in Piancavallo. Below, a group of four people jump joyfully in mid-air with outstretched arms. The image promotes Friuli Venezia Giulia with the slogan "IO SONO ENERGIA.

A winter scene with snow-covered wooden cottages in the mountains at the top. Below, a man wearing a white coat and hat inspects hanging prosciutto hams in a storage room. The text in bold reads "IO SONO TIPICITÀ." Contact information and logos are at the bottom.

Two images show snowy mountain landscapes. The top features a person skiing, with "IO SONO VITALITÀ" written. The bottom shows another person sledding with a child, surrounded by skiers. Contact details for Friuli Venezia Giulia tourism are also shown.

A snowboarder in mid-air against a backdrop of snowy mountains and clear blue sky. The snowboarder wears a green jacket and blue pants with a dark helmet and goggles. Snow-covered evergreen trees are visible in the background. Text reads "IO SONO PASSIONE.

Food and wine domination

Tourism is not only about places but also, and above all, experiences. Like those to be lived at the table.

With the aim of enhancing the important food and wine heritage of the region, an important domination was carried out, a project which brought unique raw materials, traditional recipes, and ancient dishes paired with wines equally rich in history, to all pages of the most well-known national newspapers, all to be savored.

A scenic landscape of lush, rolling hills with rows of vineyards turning colors in autumn, set under a partly cloudy sky. The text in Italian reads "Io Sono Stupore" and promotes tourism in Friuli Venezia Giulia, Italy. Contact information and a QR code are visible.

A promotional poster for Friuli Venezia Giulia showcases an overhead view of a turquoise lagoon with a fishing net. Below, local delicacies including Canocce and Cappe lunghe are displayed. Text reads "Io sono legami" and includes contact info and a QR code.

A scenic view of Carnia in Friuli Venezia Giulia, showcasing a mountainous landscape with green hills and a house. The image promotes tourism with text highlighting local authenticity and cuisine. A plate of traditional Cjarsons pasta is prominently featured.

A top-down view of a young man and woman sitting at a table with a variety of traditional Italian foods. They are smiling and having a meal together. Text highlights "Salame," "Frico," and "Polenta." The image promotes tourism in Friuli Venezia Giulia, Italy.

Two cows graze on a lush, green meadow in front of a backdrop of mountains. The text reads "Io sono sapienza," meaning "I am wisdom." Below, wheels of cheese are shown, with text about Friuli Venezia Giulia, and contact information for tourism and cheese.

A tranquil river with a historic bridge in the background contrasts with a close-up of a sliced sweet bread called “Gubana” dusted with powdered sugar in the foreground. The text on the image reads, "IO SONO TENTAZIONE" and additional descriptions of Friuli Venezia Giulia.

Split image. Top: Close-up of hands slicing cured ham from a large leg on a stand. Bottom: A hallway lined with hanging cured hams, creating a tunnel effect. Text in Italian reads, "Io Sono Tradizione" (I am tradition). A QR code and contact info are at the bottom.

A promotional poster featuring scenic views of a cliffside landscape and a close-up of cheeses tagged as "Formaggi conestri." The text "IO SONO GENUINITÀ" is prominent, with contact details for PromoTurismoFVG and a QR code included.

Aerial view of a castle surrounded by lush greenery, with a vibrant rose pictured below it. Text reads "Io Sono Incanto" and highlights Gorizia as "Capital of European Culture 2025" and the "Rosa di Gorizia." QR codes and contact info are also visible.

Digital Advertising

The PromoTurismo FVG world cannot have limits or boundaries. For this reason, in conjunction with institutional advertising, coordinated digital campaigns are regularly planned.

An impactful mix of skins and banners from leading publications to accompany users within our region. Even online.

A laptop displays a sports news website with various articles and images, including a central large image of cyclists in action, and other sections featuring sports events and athlete updates. The predominant colors are pink, black, and white. The laptop is on a pink surface.

An iMac displays the homepage of an Italian news website, Corriere della Sera. The page features various articles, images of skiers, an ad with a skier, and sections like current news and opinion pieces. Text is mostly in Italian.

A digital tablet displays an online news website, "Corriere della Sera". The screen shows a mix of headlines in Italian, news categories, and images, all set against a winter mountain background. A stylus rests on top of the tablet.

Below-the-line tools

From institutional magazines, advertorials, to flyers, roll-ups, and the entire trade stands for fair or events. Used to communicate individual products such as sea, mountains, culture, food and wine, but also to enhance events or particular manifestations, below-the-line tools are designed according to the target audience, created to once again and in a different way, tell the potential of the region.

Three issues of "FiloDiretto" magazine are displayed. The front issue, titled "È TEMPO DI NEVE!" (It's Snow Time), features ski equipment on a snowy mountain. The other two issues, partially visible, showcase various cover illustrations and texts.

A magazine cover and inner pages are displayed. The cover features bold text, colorful illustrations of airplanes, and an article headline. The inner pages show an illustration of a person with sunglasses, an airplane taking off, and text in Italian.

A magazine cover features a scenic view of Piancavallo, showing vibrant pink flowers in the foreground, green hills, dense forests, and blue skies with clouds in the background. Text on the cover reads, "Piancavallo - Sport e natura a due passi dalla città," with an "ITA" label.

An open magazine features eight colorful vertical columns, each listing experiences or activities. The columns are color-coded and contain images of people engaging in various activities, such as dancing, swimming, and running on a beach.

An open magazine layout. The left spread features mountain scenery and people in nature. The right spread highlights a "Family Experience" with photos of families hiking and exploring. The pages have a mix of text, photos, and orange accent colors.

A yellow book with a word cloud-style design on the cover containing various Italian words and phrases. The book's spine and some pages are visible. The background is also yellow, creating a monochromatic effect. Italian and English text is visible on the cover.

An open magazine displaying a green left page with white text and icons, and a right page featuring an overhead view of a table filled with various foods and drinks, including wine, bread, cheese, sliced meats, and pasta.

An open magazine displaying an article titled "Discover the Genuine Typical Flavours of the High Lands" with images of various mountainous landscapes, local dishes, and regional activities, including cheese making and traditional farm scenes, accompanying the text.

Setting up and events

A large white tent is set up in front of a grand historical building with ornate architectural details. The tent features banners with text, including "BARCOLANA" and "IO SONO FRIULI VENEZIA GIULIA." An Italian flag is visible above the entrance.

A large white tent with a metal framework stands on a paved area. The side of the tent is adorned with a banner displaying images of vineyards and a coastal scene. The banner reads "IO SONO FRIULI VENEZIA GIULIA" and "B55" in white text.

A bustling scene at the Barcolana 54 event showcases tents set up in a plaza surrounded by historic buildings. People are interacting and enjoying the event under a partly cloudy sky. An Italian flag flies atop one of the buildings in the background.

A large screen displays the text "IO SONO FRIULI VENEZIA GIULIA" over an image of ancient pillars against a blue sky. Below the screen is the same text with the Italian flag colors, and to the left, a smaller screen reads "B55".

Radio spots

Paired with the most important and massive communication campaigns, radio spots are an additional, creative, and engaging means to reach the target audience.

The spots created for PromoTurismo FVG, whether 15”, 20” or 30”, once again make the region, in a different way, the protagonist.

Photographic shooting

Photographic shooting plays a very important role within communication campaigns. Especially when it comes to tourism.

Some places and environments require special attention and care, the right light, the ‘clinical’ eye of a team of professional photographers, capable of enhancing an entire communication project with a single shot.