Renée

Developing a brand identity path for an aesthetic medicine brand

Black and white close-up of a woman with long, wavy hair cascading over her shoulder. She has a slight smile, and her hand gently rests under her chin. The background is a solid, muted shade, emphasizing her serene expression.

Sector

Medical

Tools

Logo construction, coordinated image, packaging, catalogs, ADV campaign, website, social media

Description

Renée is a German brand dedicated to research in aesthetic medicine. With a line of fillers covering various needs, Renée has increased its international renown. Thus, the brand needed to communicate with an increasingly worldwide audience, doing so with a new image, renewed in Renée style.

Logo Construction

The logo is the visual summary of a brand identity. It is a distinctive sign of colors, shapes, fonts, that must align with brand values. For Renée, this led to an in depth study using the same approach oriented towards aesthetic purity that the company pursues with doctors and patients.

Coordinated image

Renée institutional color becomes the link between the company institutional materials. A refined tone paired with the delicacy of lines, colors, and naturally the logo, gives distinctive elegance to stationery, notebooks, and business cards.

A set of branded stationery is displayed, including a blue folder, a notepad with an illustrated woman's face, envelopes, a business card, and three pencils. The branding prominently features the name "RENÉE" and a clean, minimalist design with blue and white colors.

A person with short dark hair is carrying a large blue tote bag draped over their shoulder. The bag has the word "RENÉE" printed in bold white letters on its side. The person is wearing a black outfit with a hint of a red sleeve visible under their jacket.

Packaging

Renée filler packaging, naturally in the institutional color, is characterized by various prominently displayed figures, which represent the concentration percentage of hyaluronic acid in each product. A way to transform each pack into a useful and usable working tool.

Four blue rectangular boxes of "RENÉE" cosmetics products, stacked in a staggered formation. Each box is labeled with a different color and has text indicating "22 SMILE," "24 TOUCH," "26 LIFT," and "28 VOLUME.

Catalogs

Five products for five different needs. Two catalogs, one aimed at the B2B target and one at the B2C target, capable of taking Renée world out of Renée: to doctors and within aesthetic clinics worldwide.

A black and white portrait of a woman with light makeup and smooth skin, gently touching her chin with a soft smile. The text reads "RENÉE For a Natural Beautiful Look".

An open booklet featuring the RENÉE product line on the left page, showing four different formulations in blue packaging. The right page displays a large syringe dispensing a crystal-like substance, with accompanying text about the product's benefits and application instructions.

A magazine spread featuring a skincare advertisement. The left page has text that reads: "RENÉE offers you an innovative and gentle solution to prevent signs of aging." The right page shows a close-up of a woman with light hair and fair skin, looking towards the camera.

A grayscale magazine spread features a close-up of a woman's face on the left, with text on the right. The text promotes a beauty device, claiming it smooths lines, restores elasticity, returns a natural look, and provides healthy skin. The page number is 05.

ADV campaign

Renée institutional color returns as a common thread for press campaigns. A light and enveloping turquoise veil characterizes the ADVs, embracing models and products in the foreground and giving them even more value.

A person holding up a large poster in front of their face. The poster features a close-up of a woman's face with long blonde hair, labeled "RENÉE" at the top and "YOUR NATURAL CHOICE" with a website link at the bottom. The background is pale and serene.

An open magazine displays a cosmetics advertisement. The left page shows a close-up of a woman's face, while the right page, titled "RENEE," features boxes of skincare products with the text "YOUR NATURAL CHOICE" and a website URL.

A person is holding a large poster featuring a grayscale close-up of a woman's face with a serene expression, next to the text "RENÉE® For a Natural Beautiful Look" in white letters on a dark blue background. The person's own face is completely obscured by the poster.

Website

Simplicity and effectiveness are the keywords for Renée. Even online.

A functional, curated, and elegant website, in two languages: English and German, with texts revisited from an SEO perspective to effectively communicate the brand.

Technologies used

Social media

Instagram, Facebook, and LinkedIn become interactive stages for Renée to communicate its product and its approach to beauty, sharing it with the same refined and elegant style, through institutional colors and the voice of aesthetic medicine experts and patients.

A smartphone displays a webpage from RENEE featuring a woman and the text "YOUR NATURAL CHOICE." Below, it reads "Bionic Design for Natural Rejuvenation" and describes RENEE Bionic Hyaluronic Acid Gels. The bottom button reads "Discover RENEE.

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