PromoTurismoFVG

To conceive, organize and supervise a Guinness World Record®.

Sector

Leisure

Tools

Naming and logo, concept and coordinated image, BTL tools, website, social and content, installations, entertainment, IO SONO FVG branded gadget, supervision and coordination, organizational secretariat

Description

It was born as the official attempt to beat the Guinness World Records® for “The most people lighting LED lights in a relay” and Record Night – The Largest Luminous Night Bath in the World, it did it!

A free event open to all, a few hours after its launch already sold out and which on the evening of Friday 8 August 2024, brought over 1705 people equipped with LED rings, to take a great night bath, “turning the spotlight” on the promotion of tourism and summer entertainment in the area.

Naming and logo

Record Night is an event that bases its “essence” on the officiality of the Guinness World Records, on the summer location of Lignano Sabbiadoro, among the favorites of the Upper Adriatic and a large number of LED donuts, an unmissable gadget of the summer, a gift for all the participants in the evening.

These three elements have become key concepts for the creation of the naming and its logo: a rounded and legible font, characterized by the central “o” transformed into a donut.

Concept and corporate image

Concept and corporate image become a graphic and imaginative transposition of the event, a minimal composition of “playful” lettering and doughnuts that stand out like stars against a black background, deep as night.

A colorful event poster features abstract circular patterns in black, green, blue, pink, and white. It announces "RECORD NIGHT" with the tagline "Il più grande bagno notturno luminoso del mondo." Event date is 09.08.2024, from 18.00 to 24.00.

Bold, colorful graphic with the word "challenge" repeatedly in green on the left. Pink, black, white, and green circular patterns in the top right. Black and white vertical bars with "RECORD NIGHT" text in black and blue dot in the middle left.

A vibrant graphic featuring alternating pink and white horizontal stripes, a green circle with white rays on a black background, "RECORD NIGHT" text, and multiple "challenge" words repeated in pink. Various concentric circles in green, black, white, and pink are also displayed.

BTL tools

Despite the “sold out” already in the first days of the launch, explanatory BTL tools of Record Night were made and placed in bars, clubs and stores in Lignano Sabbiadoro in order to promote the event to as many people as possible.

Two colorful flyers on a background with alternating black, white, and pink vertical stripes. One flyer features text about a record night event, while the other lists various musical genres in white text on a dark background with colorful accents.

A flyer on a table promoting a "Record Night" event for the most people lighting LED lights in a relay. The event takes place on September 9, 2023 in Lisbon at 6:30 PM. The flyer features colorful graphics, event details, partners, and sponsors' logos.

Website

Created with the goal of collecting registrations, monitoring participation by the organization, and better managing the event also according to the number of registrants, the website has become the tool capable of “accounting” for all participants in Record Night, while also being able to communicate in detail the progress of the evening.

Newsletters and messaging

Aimed primarily at participants and supporters of the last edition of the Point in White event, the newsletter had an immediate response on users, leading Record Night to a sold-out in not even a week.

Social and content

Open a dedicated profile, enliven it with engaging content, specially created illustrations and detailed information but offered in a light, fun, summery way.

Social channels have made membership easier, increasing the interest of members and non-members alike in the evening.

Set-ups

Almost everyone is familiar with the Arena Beach in Lignano Sabbiadoro. For those who don’t know where it is, in addition to looking it up on Google Maps, just walk past it to notice huge Record Night-themed billboards drawing the attention of passersby.

A billboard advertising "Record Night," an event touted as "The biggest night bath in the world with LED lights," on 09.08.2024 at 20:00. The sign features colorful graphics, event details, and indicates it is a free event.

A tall banner standing in front of a stage announces "RECORD NIGHT," a free event on 09.08.2024 at 20:00. The banner displays colorful circular designs and the faces of musicians. The structure appears to be part of an outdoor concert setup.

A group of four people wearing "Record Night" T-shirts stand behind a table on a sandy beach, with a promotional backdrop behind them. There are various items on the table. Beachgoers and event structures are visible in the background.

A group of people wearing white shirts interact at a booth under a large white tent. The booth is part of an event called "Record Night." Some individuals are standing and talking, while others work on laptops. Various event materials and signs are displayed around them.

Entertainment

The World’s Biggest Brightest Night Bath is the official attempt to beat a Guinness World Records®, but also and above all an opportunity for everyone to have fun.

That’s why, while waiting for the bath, the Arena Beach has become a party and entertainment location for the whole family.

Several people on stage perform a synchronized dance routine at night, facing a large, enthusiastic audience. Various spectators can be seen in the background, illuminated by stage lights against a dark sky, with some structures and tents visible.

Gadget branded IO SONO FVG

Considered the symbol of the event and given free of charge to all participants of the evening, the branded LED donuts IO SONO FRIULI VENEZIA GIULIA are a special gift offered by partner PromoTurismoFVG to members.

A bright keepsake equipped with an on/off button for the lights, to be used in the days and seasons following the event, which can also be purchased by the general public, but only at the end of Record Night.

A white inflatable swim ring with the text "IO SONO FRIULI VENEZIA GIULIA" written in blue at the bottom, accompanied by a simple red, white, and green design resembling the Italian flag.

Supervision and coordination

Organizing a Guinness World Record is an undertaking that requires careful planning.

Indeed, in the months leading up to the event, it is necessary to coordinate the operations of the agency team, along with the work of suppliers and partners, following specific guidelines and strict rules of participation dictated by the Guinness World Record® body.

A person is using a laptop, viewing a webpage titled "Partecipanti," which shows a detailed list of participants. The individual types on the keyboard with both hands, indicating they are actively engaged with the content on the screen.

A person wearing a white t-shirt with "RECORD NIGHT" printed on it stands on a beach, inflating a large clear plastic tube. The person has a black wristband and a lanyard. Bleachers and other beach elements are visible in the background.

A man in a suit holding a black briefcase stands next to a woman in casual clothing with a lanyard. They are talking in front of a backdrop with the words "Record Night" and various logos. Other people are visible in the background near a white tent.

Two hands are seen placing a yellow wristband on another person's wrist. The person being banded wears a silver ring and a blue diamond ring. A lanyard with an event pass labeled "Record Night" is partially visible, worn by another participant in the background.

A woman with long hair in a white shirt hands a decorated item to a bald man wearing sunglasses and a white shirt. Other people are mingling in the background on a sandy beach with a metal fence structure visible.

A group of people are gathered on a beach at night. Some are standing and observing while others are sitting on inflatable tubes with glowing lights. Most individuals are wearing casual clothing and some have wristbands. A bridge is visible in the background.

People sit on inner tubes with colored lights inside them, arranged in a long line on a beach at night. Others walk along the sandy path between the rows of inner tubes. The scene is lively and illuminated by the glowing lights.

Organizational secretariat

With hundreds of people of all ages involved, as many LED donuts to be delivered to participants already inflated and functioning (able to turn on and off on command), the technical support of a dedicated team is needed to respond to all needs, before, during and after the event itself.

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