Retelit

Repositioning a leading company in telecommunications.

A glowing doorframe stands in a field under a starry night sky, revealing a vibrant, illuminated cityscape of tall skyscrapers inside the frame, contrasting with the dark and quiet natural surroundings.

Sector

Telecommunications

Tools

Creative concept, print campaign, radio, digital, social media

Description

For Gruppo Retelit, an Italian leader in the construction of tailor-made projects in telecommunications, we have developed an institutional repositioning campaign, planned online and offline, in the main national newspapers and radio, aimed at redefining the image of the Group and making it emerge as the best, most agile, and reliable, to accompany companies, public administrations, and investors into a future as revolutionary as possible.

Institutional creative concept

‘Your Gateway to the Future’ is the creative concept that focuses on the theme of the digital revolution using an iconic and almost science-fiction language, in stark contrast to the purely institutional communication style of competitors.

A digital advertisement features a futuristic cityscape inside a glowing rectangular portal set against an urban background. The text states, "Your Gateway to the Future," with additional information about digital transformation and business solutions from Retelit at the bottom.

A futuristic cityscape is visible through a glowing, rectangular portal in the middle of a vast, open field under a starry sky. The text reads "Your Gateway to the Future" at the top and "Oltre la Trasformazione Digitale" and other text at the bottom. Retelit branding is present.

Press Campaign

Four different subjects, a single cinematographic-style thread, designed to attract and engage readers of the main national newspapers, guiding them through imagination to a portal that leads to digital transformation from four corners of the world.

Radio

Radio is a still current media and accompaniment of classic car journeys, from home to work and vice versa. The protagonist of the radio campaign is an authoritative voice, a leader, capable of guiding the listener through Retelit gateway.

Product creative concept

Following the success of the institutional campaign, it became necessary to proceed with the creation of a product creative concept and the ideation of four ad hoc, identifying, and differentiating naming, able to best express the benefits of each offer.

A smartphone displays a digital interface with the text "INTELLIGENT CORE - LE TUE INFRASTRUTTURE PIÙ VELOCI E AFFIDABILI." The screen shows a geometric, heart-shaped design in blue, set against a background of technological patterns.

A smartphone screen displaying an app called "Smart Brain" with the text "Il servizio per l'automazione industriale intelligente" underneath. The screen features a digital brain illustration surrounded by a futuristic, glowing blue frame against a dark background.

Digital

Realized online, among banners, skins, landing pages, and DEMs, the web campaigns were planned with the aim of intercepting Retelit potential customers in their natural ‘digital’ habitat, encouraging them to discover the Group and its offers.

Used technologies

Social media

On social media, institutional and product concepts found ample space to tell themselves in an even more direct and simple way, informing users and establishing an open and engaging dialogue.